How much does the average iOS app actually make?
Breaking down monthly revenue benchmarks across categories with public data.
App market intelligence, decoded
Reads on app monetization, market dynamics, and how to validate app ideas using public data.
The 1:75 rule: estimating iOS installs from ratings
Why one user in 75 leaves a rating, and how to use this to back into install counts.
Why subscription apps have 10× the ARPU of ad-supported apps
The economics of mobile subscriptions vs ads in 2026.
Cal AI: anatomy of a $30M ARR consumer app
What public data tells us about the fastest-growing health app of the year.