How Much Money Do Apps Make?

See how mobile apps make money through subscriptions, in-app purchases, ads, paid downloads and revenue per user benchmarks.

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What This Guide Covers

Read this article to learn how to what this guide covers using public app data. Every concept can be tested for free in the Rev.now app revenue checker.

Why Public App Signals Matter

Read this article to learn how to why public app signals matter using public app data. Every concept can be tested for free in the Rev.now app revenue checker.

App Store and Google Play Differences

Read this article to learn how to app store and google play differences using public app data. Every concept can be tested for free in the Rev.now app revenue checker.

Revenue and Download Signals

Read this article to learn how to revenue and download signals using public app data. Every concept can be tested for free in the Rev.now app revenue checker.

Common Mistakes

Read this article to learn how to common mistakes using public app data. Every concept can be tested for free in the Rev.now app revenue checker.

FAQ

What is How Much Money Do Apps Make?? v
How Much Money Do Apps Make? helps you explore how much money do apps make using estimated revenue (MRR, ARR, lifetime), download estimates, monthly active users, paying-user share, subscription revenue, in-app purchase earnings, ad revenue and grossing-rank signals from public App Store and Google Play data.
How does Rev.now estimate how much money do apps make? v
Rev.now combines free public app store data - App Store grossing rank, Google Play install ranges, ratings, reviews, scraped subscription pricing, in-app purchase tiers, monetization model and category ARPU benchmarks - to produce directional revenue estimates net of the 15-30% Apple/Google store cut.
Are these revenue numbers exact? v
No. The numbers are directional estimates within roughly 2-3× of actual money earned for popular apps. Rev.now does not claim exact private Apple App Store Connect or Google Play Console data, payouts, refunds or ad fill rate.
Can I compare apps side by side by revenue, IAP and subscriptions? v
Yes. The free compare tool puts any two apps side by side - estimated monthly revenue, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model - across the App Store and Google Play.
Is Rev.now free to use? v
Yes. Rev.now is 100% free with no sign-up, no API key, no credit card and no paywall for the app revenue checker, in-app purchase and subscription analysis, leaderboards and compare tool.