1 Second Everyday: Video Diary vs Instagram
1 Second Everyday: Video Diary
1 Second Everyday, P.B.C.
App Store
$420.4K/mo
~$5.05M/yr · 5.2M installs
VS
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
Revenue winner
Instagram wins
+2799% vs other
Installs winner
Instagram wins
+30675% vs other
MAU winner
Instagram wins
+4775% vs other
Rating winner
1 Second Everyday: Video Diary wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 29× more per month than 1 Second Everyday: Video Diary - $12.19M vs $420.4K.
- Premium pricing. Instagram charges $14.99/mo vs 1 Second Everyday: Video Diary's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs 1 Second Everyday: Video Diary's ~5.2M - 307.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
1 Second Everyday: Video Diary
vs
Instagram
Monthly revenue (est.)?
$420.4K
▶
$12.19M
Annual revenue (est.)
$5.05M
▶
$146.28M
Lifetime installs (est.)
5.2M
▶
1.6B
Monthly active users (est.)?
523K
▶
25.5M
App Store rating
4.79★
◀
4.69★
Total ratings
47K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$4.99
▶
$14.99
IAP tiers detected
5 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 10, 2013
- Last updated
- May 7, 2026
- File size
- 395.7 MB
- Content rating
- 4+
- Version
- 6.2
- Languages
- English
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
1 Second Everyday: Video Diary trajectory
Instagram trajectory
FAQ
Which makes more money, 1 Second Everyday: Video Diary or Instagram? v
Instagram earns about $12.19M per month, while 1 Second Everyday: Video Diary earns about $420.4K. That is a 29.0× revenue gap (~$11.77M more per month for Instagram). Annual revenue: 1 Second Everyday: Video Diary ≈ $5.05M/year, Instagram ≈ $146.28M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, 1 Second Everyday: Video Diary or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 5.2M for 1 Second Everyday: Video Diary - a 307.7× gap. 1 Second Everyday: Video Diary's App Store downloads are estimated from 47K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are 1 Second Everyday: Video Diary and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do 1 Second Everyday: Video Diary and Instagram offer? v
1 Second Everyday: Video Diary: IAP range 5 tiers detected. Instagram: IAP range 2 tiers detected. 1 Second Everyday: Video Diary runs a "Subscription (~$9.99/mo, security)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, 1 Second Everyday: Video Diary or Instagram? v
1 Second Everyday: Video Diary edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: 1 Second Everyday: Video Diary 47K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these 1 Second Everyday: Video Diary vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $420.4K for 1 Second Everyday: Video Diary and $12.19M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare 1 Second Everyday: Video Diary or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.