Affirm: Buy now, pay over time vs Coles
Affirm: Buy now, pay over time
Affirm, Inc
Google Play
$0/mo
~$0/yr · 17.1M installs
VS
Coles
Coles Supermarkets Australia Pty Ltd
Google Play
$0/mo
~$0/yr · 3.6M installs
Revenue winnerTied
Installs winner
Affirm: Buy now, pay over time wins
+370% vs other
MAU winner
Affirm: Buy now, pay over time wins
+212% vs other
Rating winner
Affirm: Buy now, pay over time wins
+37% vs other
Why Affirm: Buy now, pay over time is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Bigger install base. Affirm: Buy now, pay over time has ~17.1M lifetime installs vs Coles's ~3.6M - 4.7× the funnel top.
- Better app store reviews. Affirm: Buy now, pay over time sits at 4.81★ vs 3.50★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Affirm: Buy now, pay over time report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Affirm: Buy now, pay over time
vs
Coles
Monthly revenue (est.)?
$0
=
$0
Annual revenue (est.)
$0
=
$0
Lifetime installs (est.)
17.1M
◀
3.6M
Monthly active users (est.)?
940K
◀
302K
App Store rating
4.81★
◀
3.50★
Total ratings
565K
◀
27K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Shopping
- Price
- Free
- Released
- Jun 20, 2016
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 4.58.3
- Languages
- -
- Category
- Shopping
- Price
- Free
- Released
- Jun 7, 2012
- Last updated
- May 5, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.76.0
- Languages
- -
Affirm: Buy now, pay over time trajectory
Coles trajectory
FAQ
Which makes more money, Affirm: Buy now, pay over time or Coles? v
Coles earns about $0 per month, while Affirm: Buy now, pay over time earns about $0. That is a ∞× revenue gap. Annual revenue: Affirm: Buy now, pay over time ≈ $0/year, Coles ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Affirm: Buy now, pay over time or Coles? v
Affirm: Buy now, pay over time leads with about 17.1M estimated downloads vs 3.6M for Coles - a 4.7× gap. Affirm: Buy now, pay over time reports 10,000,000+ installs on Google Play. Coles reports 1,000,000+ installs on Google Play.
Are Affirm: Buy now, pay over time and Coles in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Affirm: Buy now, pay over time and Coles have in-app purchases? v
Affirm: Buy now, pay over time does not appear to offer in-app purchases on its public listing. Coles does not appear to offer in-app purchases. Monetization model: Affirm: Buy now, pay over time runs "No App Store revenue (monetizes off-store)", Coles runs "No App Store revenue (monetizes off-store)".
Which has better ratings, Affirm: Buy now, pay over time or Coles? v
Affirm: Buy now, pay over time edges ahead with ★ 4.8 vs ★ 3.5 (gap of 1.3 stars). Rating volume: Affirm: Buy now, pay over time 222K ratings, Coles 54 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Affirm: Buy now, pay over time vs Coles revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Affirm: Buy now, pay over time and $0 for Coles are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Affirm: Buy now, pay over time or Coles to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.