Photo Editor- vs Instagram
Photo Editor-
Axiem Systems
App Store
$5.90M/mo
~$70.76M/yr · 44.6M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner
Instagram wins
+108% vs other
Installs winner
Instagram wins
+3501% vs other
MAU winner
Instagram wins
+144% vs other
Rating winner
Instagram wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2× more per month than Photo Editor- - $12.28M vs $5.90M.
- Aggressive pricing. Instagram undercuts at $14.99/mo vs $17.34/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Photo Editor-'s ~44.6M - 36.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Photo Editor-
vs
Instagram
Monthly revenue (est.)?
$5.90M
▶
$12.28M
Annual revenue (est.)
$70.76M
▶
$147.40M
Lifetime installs (est.)
44.6M
▶
1.6B
Monthly active users (est.)?
10.5M
▶
25.7M
App Store rating
4.64★
▶
4.69★
Total ratings
297K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$17.34
◀
$14.99
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Aug 2, 2012
- Last updated
- Jun 20, 2026
- File size
- 170.6 MB
- Content rating
- 4+
- Version
- 7.2
- Languages
- Dutch, English, French, German, Greek, Italian +9 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Photo Editor- trajectory
Instagram trajectory
FAQ
Which makes more money, Photo Editor- or Instagram? v
Instagram earns about $12.28M per month, while Photo Editor- earns about $5.90M. That is a 2.1× revenue gap (~$6.39M more per month for Instagram). Annual revenue: Photo Editor- ≈ $70.76M/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Photo Editor- or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 44.6M for Photo Editor- - a 36.0× gap. Photo Editor-'s App Store downloads are estimated from 297K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Photo Editor- and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Photo Editor- and Instagram offer? v
Photo Editor-: IAP range 10 tiers detected. Instagram: IAP range 2 tiers detected. Photo Editor- runs a "Subscription (~$17.34/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Photo Editor- or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.0 stars). Rating volume: Photo Editor- 297K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Photo Editor- vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $5.90M for Photo Editor- and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Photo Editor- or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.