Airbrush: Face Photo Editor vs Instagram
Airbrush: Face Photo Editor
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
App Store
$1.61M/mo
~$19.31M/yr · 29.9M installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.25M/yr · 1.6B installs
Revenue winner
Instagram wins
+662% vs other
Installs winner
Instagram wins
+5274% vs other
MAU winner
Instagram wins
+261% vs other
Rating winner
Airbrush: Face Photo Editor wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 8× more per month than Airbrush: Face Photo Editor - $12.27M vs $1.61M.
- Premium pricing. Instagram charges $14.99/mo vs Airbrush: Face Photo Editor's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Airbrush: Face Photo Editor's ~29.9M - 53.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Airbrush: Face Photo Editor
vs
Instagram
Monthly revenue (est.)?
$1.61M
▶
$12.27M
Annual revenue (est.)
$19.31M
▶
$147.25M
Lifetime installs (est.)
29.9M
▶
1.6B
Monthly active users (est.)?
7.1M
▶
25.7M
App Store rating
4.80★
◀
4.69★
Total ratings
199K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$14.99
IAP tiers detected
7 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 8, 2015
- Last updated
- Jun 20, 2026
- File size
- 605.3 MB
- Content rating
- 12+
- Version
- 8.11.0
- Languages
- Arabic, English, French, German, Portuguese, Russian +3 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Airbrush: Face Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, Airbrush: Face Photo Editor or Instagram? v
Instagram earns about $12.27M per month, while Airbrush: Face Photo Editor earns about $1.61M. That is a 7.6× revenue gap (~$10.66M more per month for Instagram). Annual revenue: Airbrush: Face Photo Editor ≈ $19.31M/year, Instagram ≈ $147.25M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Airbrush: Face Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 29.9M for Airbrush: Face Photo Editor - a 53.7× gap. Airbrush: Face Photo Editor's App Store downloads are estimated from 199K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Airbrush: Face Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Airbrush: Face Photo Editor and Instagram offer? v
Airbrush: Face Photo Editor: IAP range 7 tiers detected. Instagram: IAP range 2 tiers detected. Airbrush: Face Photo Editor runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Airbrush: Face Photo Editor or Instagram? v
Airbrush: Face Photo Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Airbrush: Face Photo Editor 199K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Airbrush: Face Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.61M for Airbrush: Face Photo Editor and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Airbrush: Face Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.