AliExpress - Shopping App vs Nykaa - Beauty Shopping App

AliExpress - Shopping App

Alibaba Mobile
Google Play
$5.45M/mo
~$65.39M/yr · 865.8M installs
VS

Nykaa - Beauty Shopping App

NYKAA
Google Play
$0/mo
~$0/yr · 95.9M installs
Revenue winner AliExpress - Shopping App wins +544878100% vs other
Installs winner AliExpress - Shopping App wins +802% vs other
MAU winner AliExpress - Shopping App wins +130% vs other
Rating winner Nykaa - Beauty Shopping App wins +8% vs other

Why AliExpress - Shopping App is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. AliExpress - Shopping App earns roughly 5448781× more per month than Nykaa - Beauty Shopping App - $5.45M vs $0.
  2. Subscription model. AliExpress - Shopping App runs a $10.00/mo subscription that compounds; Nykaa - Beauty Shopping App relies on one-shot IAP or ads.
  3. Bigger install base. AliExpress - Shopping App has ~865.8M lifetime installs vs Nykaa - Beauty Shopping App's ~95.9M - 9.0× the funnel top.

Find more apps with this revenue gap · Full AliExpress - Shopping App report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

AliExpress - Shopping App
vs
Nykaa - Beauty Shopping App
Monthly revenue (est.)?
$5.45M
$0
Annual revenue (est.)
$65.39M
$0
Lifetime installs (est.)
865.8M
95.9M
Monthly active users (est.)?
12.1M
5.3M
App Store rating
4.33★
4.69★
Total ratings
16.3M
2.7M
US grossing rank
-
=
-
Cheapest monthly sub
$10.00
No sub
IAP tiers detected
0 tiers
=
0 tiers

AliExpress - Shopping App

Alibaba Mobile
Google Play
Category
Shopping
Price
Free
Released
Sep 27, 2012
Last updated
Jul 1, 2026
File size
-
Content rating
Teen
Version
8.164.1
Languages
-
View full AliExpress - Shopping App report →

Nykaa - Beauty Shopping App

NYKAA
Google Play
Category
Shopping
Price
Free
Released
Jan 6, 2015
Last updated
Jun 30, 2026
File size
-
Content rating
Everyone
Version
4.0.1
Languages
-
View full Nykaa - Beauty Shopping App report →

AliExpress - Shopping App trajectory

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Nykaa - Beauty Shopping App trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, AliExpress - Shopping App or Nykaa - Beauty Shopping App? v
AliExpress - Shopping App earns about $5.45M per month, while Nykaa - Beauty Shopping App earns about $0. That is a ∞× revenue gap (~$5.45M more per month for AliExpress - Shopping App). Annual revenue: AliExpress - Shopping App ≈ $65.39M/year, Nykaa - Beauty Shopping App ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, AliExpress - Shopping App or Nykaa - Beauty Shopping App? v
AliExpress - Shopping App leads with about 865.8M estimated downloads vs 95.9M for Nykaa - Beauty Shopping App - a 9.0× gap. AliExpress - Shopping App reports 500,000,000+ installs on Google Play. Nykaa - Beauty Shopping App reports 50,000,000+ installs on Google Play.
Are AliExpress - Shopping App and Nykaa - Beauty Shopping App in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do AliExpress - Shopping App and Nykaa - Beauty Shopping App have in-app purchases? v
AliExpress - Shopping App does not appear to offer in-app purchases on its public listing. Nykaa - Beauty Shopping App does not appear to offer in-app purchases. Monetization model: AliExpress - Shopping App runs "Subscription (~$10.00/mo, security)", Nykaa - Beauty Shopping App runs "No App Store revenue (monetizes off-store)".
Which has better ratings, AliExpress - Shopping App or Nykaa - Beauty Shopping App? v
Nykaa - Beauty Shopping App edges ahead with ★ 4.7 vs ★ 4.3 (gap of 0.4 stars). Rating volume: AliExpress - Shopping App 211K ratings, Nykaa - Beauty Shopping App 496 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these AliExpress - Shopping App vs Nykaa - Beauty Shopping App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $5.45M for AliExpress - Shopping App and $0 for Nykaa - Beauty Shopping App are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare AliExpress - Shopping App or Nykaa - Beauty Shopping App to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.