Alight Motion vs Instagram
Alight Motion
Bending Spoons Apps ApS
App Store
$516.4K/mo
~$6.20M/yr · 7.4M installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.28M/yr · 1.6B installs
Revenue winner
Instagram wins
+2277% vs other
Installs winner
Instagram wins
+21608% vs other
MAU winner
Instagram wins
+1024% vs other
Rating winner
Instagram wins
+7% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 24× more per month than Alight Motion - $12.27M vs $516.4K.
- Premium pricing. Instagram charges $14.99/mo vs Alight Motion's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Alight Motion's ~7.4M - 217.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Alight Motion
vs
Instagram
Monthly revenue (est.)?
$516.4K
▶
$12.27M
Annual revenue (est.)
$6.20M
▶
$147.28M
Lifetime installs (est.)
7.4M
▶
1.6B
Monthly active users (est.)?
2.3M
▶
25.7M
App Store rating
4.40★
▶
4.69★
Total ratings
67K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$14.99
IAP tiers detected
6 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Dec 21, 2019
- Last updated
- Mar 27, 2026
- File size
- 187.1 MB
- Content rating
- 4+
- Version
- 6.2.53
- Languages
- Arabic, English, French, German, Hindi, Indonesian +12 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Alight Motion trajectory
Instagram trajectory
FAQ
Which makes more money, Alight Motion or Instagram? v
Instagram earns about $12.27M per month, while Alight Motion earns about $516.4K. That is a 23.8× revenue gap (~$11.76M more per month for Instagram). Annual revenue: Alight Motion ≈ $6.20M/year, Instagram ≈ $147.28M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Alight Motion or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 7.4M for Alight Motion - a 217.1× gap. Alight Motion's App Store downloads are estimated from 67K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Alight Motion and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Alight Motion and Instagram offer? v
Alight Motion: IAP range 6 tiers detected. Instagram: IAP range 2 tiers detected. Alight Motion runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Alight Motion or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.4 (gap of 0.3 stars). Rating volume: Alight Motion 67K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Alight Motion vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $516.4K for Alight Motion and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Alight Motion or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.