EasyRecipes - Cook Better Food vs Starbucks Secret Menu Plus
EasyRecipes - Cook Better Food
Gazal Gupta
App Store
$11.6K/mo
~$138.8K/yr · 20K installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$48.6K/mo
~$582.8K/yr · 1.7M installs
Revenue winner
Starbucks Secret Menu Plus wins
+320% vs other
Installs winner
Starbucks Secret Menu Plus wins
+8239% vs other
MAU winner
Starbucks Secret Menu Plus wins
+9629% vs other
Rating winner
Starbucks Secret Menu Plus wins
+74% vs other
Why Starbucks Secret Menu Plus is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Starbucks Secret Menu Plus earns roughly 4× more per month than EasyRecipes - Cook Better Food - $48.6K vs $11.6K.
- Aggressive pricing. Starbucks Secret Menu Plus undercuts at $7.50/mo vs $173.76/mo - converts a higher % of free users.
- Bigger install base. Starbucks Secret Menu Plus has ~1.7M lifetime installs vs EasyRecipes - Cook Better Food's ~20K - 83.4× the funnel top.
- Better app store reviews. Starbucks Secret Menu Plus sits at 4.74★ vs 2.73★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Starbucks Secret Menu Plus report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
EasyRecipes - Cook Better Food
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$11.6K
▶
$48.6K
Annual revenue (est.)
$138.8K
▶
$582.8K
Lifetime installs (est.)
20K
▶
1.7M
Monthly active users (est.)?
2K
▶
201K
App Store rating
2.73★
▶
4.74★
Total ratings
312
▶
15K
US grossing rank
-
=
-
Cheapest monthly sub
$173.76
◀
$7.50
IAP tiers detected
2 tiers
=
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 19, 2026
- Last updated
- May 28, 2026
- File size
- 117.0 MB
- Content rating
- 4+
- Version
- 3.0
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
EasyRecipes - Cook Better Food trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, EasyRecipes - Cook Better Food or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus earns about $48.6K per month, while EasyRecipes - Cook Better Food earns about $11.6K. That is a 4.2× revenue gap (~$37.0K more per month for Starbucks Secret Menu Plus). Annual revenue: EasyRecipes - Cook Better Food ≈ $138.8K/year, Starbucks Secret Menu Plus ≈ $582.8K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, EasyRecipes - Cook Better Food or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus leads with about 1.7M estimated downloads vs 20K for EasyRecipes - Cook Better Food - a 83.4× gap. EasyRecipes - Cook Better Food's App Store downloads are estimated from 312 ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are EasyRecipes - Cook Better Food and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do EasyRecipes - Cook Better Food and Starbucks Secret Menu Plus offer? v
EasyRecipes - Cook Better Food: IAP range 2 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. EasyRecipes - Cook Better Food runs a "Subscription (~$173.76/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$7.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, EasyRecipes - Cook Better Food or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus edges ahead with ★ 4.7 vs ★ 2.7 (gap of 2.0 stars). Rating volume: EasyRecipes - Cook Better Food 312 ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these EasyRecipes - Cook Better Food vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $11.6K for EasyRecipes - Cook Better Food and $48.6K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare EasyRecipes - Cook Better Food or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.