Amazon Photos: Photo & Video vs Instagram
Amazon Photos: Photo & Video
AMZN Mobile LLC
App Store
$2.37M/mo
~$28.39M/yr · 32.9M installs
VS
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
Revenue winner
Instagram wins
+10206% vs other
Installs winner
Instagram wins
+4745% vs other
MAU winner
Instagram wins
+4715% vs other
Rating winner
Amazon Photos: Photo & Video wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 103× more per month than Amazon Photos: Photo & Video - $243.79M vs $2.37M.
- Premium pricing. Instagram charges $14.99/mo vs Amazon Photos: Photo & Video's $0.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Amazon Photos: Photo & Video's ~32.9M - 48.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Amazon Photos: Photo & Video
vs
Instagram
Monthly revenue (est.)?
$2.37M
▶
$243.79M
Annual revenue (est.)
$28.39M
▶
$2.93B
Lifetime installs (est.)
32.9M
▶
1.6B
Monthly active users (est.)?
10.5M
▶
504.0M
App Store rating
4.81★
◀
4.69★
Total ratings
219K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$0.99
▶
$14.99
IAP tiers detected
5 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- May 9, 2013
- Last updated
- Apr 29, 2026
- File size
- 406.7 MB
- Content rating
- 12+
- Version
- 12.3.0
- Languages
- English, French, German, Italian, Japanese, Portuguese +2 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Amazon Photos: Photo & Video trajectory
Instagram trajectory
FAQ
Which makes more money, Amazon Photos: Photo & Video or Instagram? v
Instagram earns about $243.79M per month, while Amazon Photos: Photo & Video earns about $2.37M. That is a 103.1× revenue gap (~$241.43M more per month for Instagram). Annual revenue: Amazon Photos: Photo & Video ≈ $28.39M/year, Instagram ≈ $2.93B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Amazon Photos: Photo & Video or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 32.9M for Amazon Photos: Photo & Video - a 48.5× gap. Amazon Photos: Photo & Video's App Store downloads are estimated from 219K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Amazon Photos: Photo & Video and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Amazon Photos: Photo & Video and Instagram offer? v
Amazon Photos: Photo & Video: IAP range 5 tiers detected. Instagram: IAP range 2 tiers detected. Amazon Photos: Photo & Video runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Amazon Photos: Photo & Video or Instagram? v
Amazon Photos: Photo & Video edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Amazon Photos: Photo & Video 219K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Amazon Photos: Photo & Video vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.37M for Amazon Photos: Photo & Video and $243.79M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Amazon Photos: Photo & Video or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.