Amazon Photos: Photo & Video vs Instagram
Amazon Photos: Photo & Video
AMZN Mobile LLC
App Store
$1.81M/mo
~$21.66M/yr · 33.5M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
Revenue winner
Instagram wins
+580% vs other
Installs winner
Instagram wins
+4699% vs other
MAU winner
Instagram wins
+221% vs other
Rating winner
Amazon Photos: Photo & Video wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 7× more per month than Amazon Photos: Photo & Video - $12.28M vs $1.81M.
- Premium pricing. Instagram charges $14.99/mo vs Amazon Photos: Photo & Video's $0.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Amazon Photos: Photo & Video's ~33.5M - 48.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Amazon Photos: Photo & Video
vs
Instagram
Monthly revenue (est.)?
$1.81M
▶
$12.28M
Annual revenue (est.)
$21.66M
▶
$147.38M
Lifetime installs (est.)
33.5M
▶
1.6B
Monthly active users (est.)?
8.0M
▶
25.7M
App Store rating
4.81★
◀
4.69★
Total ratings
223K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$0.99
▶
$14.99
IAP tiers detected
5 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- May 9, 2013
- Last updated
- Jun 12, 2026
- File size
- 427.8 MB
- Content rating
- 12+
- Version
- 12.5.0
- Languages
- English, French, German, Italian, Japanese, Portuguese +2 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Amazon Photos: Photo & Video trajectory
Instagram trajectory
FAQ
Which makes more money, Amazon Photos: Photo & Video or Instagram? v
Instagram earns about $12.28M per month, while Amazon Photos: Photo & Video earns about $1.81M. That is a 6.8× revenue gap (~$10.48M more per month for Instagram). Annual revenue: Amazon Photos: Photo & Video ≈ $21.66M/year, Instagram ≈ $147.38M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Amazon Photos: Photo & Video or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 33.5M for Amazon Photos: Photo & Video - a 48.0× gap. Amazon Photos: Photo & Video's App Store downloads are estimated from 223K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Amazon Photos: Photo & Video and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Amazon Photos: Photo & Video and Instagram offer? v
Amazon Photos: Photo & Video: IAP range 5 tiers detected. Instagram: IAP range 2 tiers detected. Amazon Photos: Photo & Video runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Amazon Photos: Photo & Video or Instagram? v
Amazon Photos: Photo & Video edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Amazon Photos: Photo & Video 223K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Amazon Photos: Photo & Video vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.81M for Amazon Photos: Photo & Video and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Amazon Photos: Photo & Video or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.