America's Test Kitchen vs Instacart: Groceries & Food

America's Test Kitchen

America's Test Kitchen LP
App Store
$52.3K/mo
~$627.0K/yr · 1.8M installs
VS

Instacart: Groceries & Food

Maplebear Inc
App Store
$0/mo
~$0/yr · 792.2M installs
Revenue winner America's Test Kitchen wins +5225000% vs other
Installs winner Instacart: Groceries & Food wins +43979% vs other
MAU winner Instacart: Groceries & Food wins +3573% vs other
Rating winner America's Test Kitchen wins +2% vs other

Why America's Test Kitchen is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. America's Test Kitchen earns roughly 52250× more per month than Instacart: Groceries & Food - $52.3K vs $0.
  2. Subscription model. America's Test Kitchen runs a $9.99/mo subscription that compounds; Instacart: Groceries & Food relies on one-shot IAP or ads.
  3. More monetization surfaces. America's Test Kitchen runs 6 IAP tiers vs 0 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full America's Test Kitchen report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

America's Test Kitchen
vs
Instacart: Groceries & Food
Monthly revenue (est.)?
$52.3K
$0
Annual revenue (est.)
$627.0K
$0
Lifetime installs (est.)
1.8M
792.2M
Monthly active users (est.)?
216K
7.9M
App Store rating
4.92★
4.82★
Total ratings
16K
4.7M
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
No sub
IAP tiers detected
6 tiers
0 tiers

America's Test Kitchen

America's Test Kitchen LP
App Store
Category
Food & Drink
Price
Free
Released
May 16, 2018
Last updated
Jun 22, 2026
File size
122.8 MB
Content rating
12+
Version
6.15.0
Languages
English
View full America's Test Kitchen report →

Instacart: Groceries & Food

Maplebear Inc
App Store
Category
Food & Drink
Price
Free
Released
Aug 17, 2012
Last updated
Jun 29, 2026
File size
317.1 MB
Content rating
12+
Version
9.23.0
Languages
English, French, Spanish
View full Instacart: Groceries & Food report →

America's Test Kitchen trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Instacart: Groceries & Food trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, America's Test Kitchen or Instacart: Groceries & Food? v
America's Test Kitchen earns about $52.3K per month, while Instacart: Groceries & Food earns about $0. That is a ∞× revenue gap (~$52.3K more per month for America's Test Kitchen). Annual revenue: America's Test Kitchen ≈ $627.0K/year, Instacart: Groceries & Food ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, America's Test Kitchen or Instacart: Groceries & Food? v
Instacart: Groceries & Food leads with about 792.2M estimated downloads vs 1.8M for America's Test Kitchen - a 440.8× gap. America's Test Kitchen's App Store downloads are estimated from 16K ratings × the standard 1:75 ratio. Instacart: Groceries & Food's App Store downloads are estimated from 4.7M ratings.
Are America's Test Kitchen and Instacart: Groceries & Food in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do America's Test Kitchen and Instacart: Groceries & Food offer? v
America's Test Kitchen: IAP range 6 tiers detected. Instacart: Groceries & Food: no IAP detected on the public listing. America's Test Kitchen runs a "Subscription (~$7.50/mo)" monetization model; Instacart: Groceries & Food runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, America's Test Kitchen or Instacart: Groceries & Food? v
America's Test Kitchen edges ahead with ★ 4.9 vs ★ 4.8 (gap of 0.1 stars). Rating volume: America's Test Kitchen 16K ratings, Instacart: Groceries & Food 4.7M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these America's Test Kitchen vs Instacart: Groceries & Food revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $52.3K for America's Test Kitchen and $0 for Instacart: Groceries & Food are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare America's Test Kitchen or Instacart: Groceries & Food to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.