AT&T ActiveArmor® vs Tape Measure™
AT&T ActiveArmor®
AT&T Services, Inc.
App Store
$2.18M/mo
~$26.19M/yr · 9.0M installs
VS
Tape Measure™
Level Labs, LLC
App Store
$357.8K/mo
~$4.29M/yr · 9.6M installs
Revenue winner
AT&T ActiveArmor® wins
+510% vs other
Installs winner
Tape Measure™ wins
+6% vs other
MAU winner
Tape Measure™ wins
+25% vs other
Rating winner
AT&T ActiveArmor® wins
+2% vs other
Why AT&T ActiveArmor® is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- AT&T ActiveArmor® earns roughly 6× more per month than Tape Measure™ - $2.18M vs $357.8K.
- Premium pricing. AT&T ActiveArmor® charges $30.41/mo vs Tape Measure™'s $9.99/mo - higher ARPU per converted user.
→ Find more apps with this revenue gap · Full AT&T ActiveArmor® report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
AT&T ActiveArmor®
vs
Tape Measure™
Monthly revenue (est.)?
$2.18M
◀
$357.8K
Annual revenue (est.)
$26.19M
◀
$4.29M
Lifetime installs (est.)
9.0M
▶
9.6M
Monthly active users (est.)?
884K
▶
1.1M
App Store rating
4.50★
◀
4.43★
Total ratings
82K
▶
87K
US grossing rank
-
=
-
Cheapest monthly sub
$30.41
◀
$9.99
IAP tiers detected
1 tiers
=
1 tiers
- Category
- Utilities
- Price
- Free
- Released
- Sep 26, 2018
- Last updated
- Jun 12, 2026
- File size
- 235.6 MB
- Content rating
- 17+
- Version
- 7.9.0
- Languages
- English
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Jul 1, 2026
- File size
- 47.0 MB
- Content rating
- 4+
- Version
- 4.14
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
AT&T ActiveArmor® trajectory
Tape Measure™ trajectory
FAQ
Which makes more money, AT&T ActiveArmor® or Tape Measure™? v
AT&T ActiveArmor® earns about $2.18M per month, while Tape Measure™ earns about $357.8K. That is a 6.1× revenue gap (~$1.82M more per month for AT&T ActiveArmor®). Annual revenue: AT&T ActiveArmor® ≈ $26.19M/year, Tape Measure™ ≈ $4.29M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, AT&T ActiveArmor® or Tape Measure™? v
Tape Measure™ leads with about 9.6M estimated downloads vs 9.0M for AT&T ActiveArmor® - a 1.1× gap. AT&T ActiveArmor®'s App Store downloads are estimated from 82K ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 87K ratings.
Are AT&T ActiveArmor® and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do AT&T ActiveArmor® and Tape Measure™ offer? v
AT&T ActiveArmor®: IAP range 1 tiers detected. Tape Measure™: IAP range 1 tiers detected. AT&T ActiveArmor® runs a "Subscription (~$30.41/mo, security)" monetization model; Tape Measure™ runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, AT&T ActiveArmor® or Tape Measure™? v
AT&T ActiveArmor® edges ahead with ★ 4.5 vs ★ 4.4 (gap of 0.1 stars). Rating volume: AT&T ActiveArmor® 82K ratings, Tape Measure™ 87K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these AT&T ActiveArmor® vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.18M for AT&T ActiveArmor® and $357.8K for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare AT&T ActiveArmor® or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.