Avatan - Photo Editor vs Instagram
Avatan - Photo Editor
Avatan Studio, LLC
App Store
$32.8K/mo
~$393.8K/yr · 460K installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+37066% vs other
Installs winner
Instagram wins
+346858% vs other
MAU winner
Instagram wins
+17467% vs other
Rating winner
Avatan - Photo Editor wins
+0% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 372× more per month than Avatan - Photo Editor - $12.20M vs $32.8K.
- Aggressive pricing. Instagram undercuts at $14.99/mo vs $21.99/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Avatan - Photo Editor's ~460K - 3469.6× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Avatan - Photo Editor
vs
Instagram
Monthly revenue (est.)?
$32.8K
▶
$12.20M
Annual revenue (est.)
$393.8K
▶
$146.36M
Lifetime installs (est.)
460K
▶
1.6B
Monthly active users (est.)?
145K
▶
25.5M
App Store rating
4.70★
◀
4.69★
Total ratings
6K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$21.99
◀
$14.99
IAP tiers detected
9 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 13, 2014
- Last updated
- Nov 4, 2025
- File size
- 161.7 MB
- Content rating
- 12+
- Version
- 5.35
- Languages
- Arabic, BE, English, French, German, Greek +16 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Avatan - Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, Avatan - Photo Editor or Instagram? v
Instagram earns about $12.20M per month, while Avatan - Photo Editor earns about $32.8K. That is a 371.7× revenue gap (~$12.16M more per month for Instagram). Annual revenue: Avatan - Photo Editor ≈ $393.8K/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Avatan - Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 460K for Avatan - Photo Editor - a 3469.6× gap. Avatan - Photo Editor's App Store downloads are estimated from 6K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Avatan - Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Avatan - Photo Editor and Instagram offer? v
Avatan - Photo Editor: IAP range 9 tiers detected. Instagram: IAP range 2 tiers detected. Avatan - Photo Editor runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Avatan - Photo Editor or Instagram? v
Avatan - Photo Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Avatan - Photo Editor 6K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Avatan - Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $32.8K for Avatan - Photo Editor and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Avatan - Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.