Bake it vs Plague Inc.
Bake it
Kwalee Ltd
App Store
$134.6K/mo
~$1.62M/yr · 16.8M installs
VS
Plague Inc.
Ndemic Creations
App Store
$644.5K/mo
~$7.73M/yr · 24.4M installs
Revenue winner
Plague Inc. wins
+379% vs other
Installs winner
Plague Inc. wins
+45% vs other
MAU winner
Plague Inc. wins
+47% vs other
Rating winner
Plague Inc. wins
+5% vs other
Why Plague Inc. is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Plague Inc. earns roughly 5× more per month than Bake it - $644.5K vs $134.6K.
- More monetization surfaces. Plague Inc. runs 10 IAP tiers vs 4 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full Plague Inc. report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Bake it
vs
Plague Inc.
Monthly revenue (est.)?
$134.6K
▶
$644.5K
Annual revenue (est.)
$1.62M
▶
$7.73M
Lifetime installs (est.)
16.8M
▶
24.4M
Monthly active users (est.)?
2.5M
▶
3.7M
App Store rating
4.59★
▶
4.81★
Total ratings
112K
▶
163K
US grossing rank
-
=
-
Cheapest monthly sub
$14.49
◀
No sub
IAP tiers detected
4 tiers
▶
10 tiers
- Category
- Games
- Price
- Free
- Released
- Mar 3, 2020
- Last updated
- Apr 7, 2026
- File size
- 273.5 MB
- Content rating
- 12+
- Version
- 1.9.9
- Languages
- Danish, Dutch, English, French, German, Italian +10 more
- Category
- Games
- Price
- USD0.99
- Released
- May 26, 2012
- Last updated
- May 6, 2026
- File size
- 123.6 MB
- Content rating
- 9+
- Version
- 1.24.4
- Languages
- English, French, German, Italian, Japanese, Korean +8 more
Bake it trajectory
Plague Inc. trajectory
FAQ
Which makes more money, Bake it or Plague Inc.? v
Plague Inc. earns about $644.5K per month, while Bake it earns about $134.6K. That is a 4.8× revenue gap (~$509.9K more per month for Plague Inc.). Annual revenue: Bake it ≈ $1.62M/year, Plague Inc. ≈ $7.73M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Bake it or Plague Inc.? v
Plague Inc. leads with about 24.4M estimated downloads vs 16.8M for Bake it - a 1.5× gap. Bake it's App Store downloads are estimated from 112K ratings × the standard 1:75 ratio. Plague Inc.'s App Store downloads are estimated from 163K ratings.
Are Bake it and Plague Inc. in the same App Store category and competing for the same money? v
Yes - both apps sit in the Games category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Bake it and Plague Inc. offer? v
Bake it: IAP range 4 tiers detected. Plague Inc.: IAP range 10 tiers detected. Bake it runs a "Free casual game · ads + tiny sub take (~$0.08/MAU)" monetization model; Plague Inc. runs "Paid app ($0.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Bake it or Plague Inc.? v
Plague Inc. edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.2 stars). Rating volume: Bake it 112K ratings, Plague Inc. 163K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Bake it vs Plague Inc. revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $134.6K for Bake it and $644.5K for Plague Inc. are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Games) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Bake it or Plague Inc. to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.