BeautyCam-Digicam&Photo Editor vs Instagram
BeautyCam-Digicam&Photo Editor
Xiamen Meitu Technology Co., Ltd.
App Store
$290.7K/mo
~$3.49M/yr · 2.4M installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.24M/yr · 1.6B installs
Revenue winner
Instagram wins
+4121% vs other
Installs winner
Instagram wins
+67776% vs other
MAU winner
Instagram wins
+3326% vs other
Rating winner
BeautyCam-Digicam&Photo Editor wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 42× more per month than BeautyCam-Digicam&Photo Editor - $12.27M vs $290.7K.
- Premium pricing. Instagram charges $14.99/mo vs BeautyCam-Digicam&Photo Editor's $11.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs BeautyCam-Digicam&Photo Editor's ~2.4M - 678.8× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BeautyCam-Digicam&Photo Editor
vs
Instagram
Monthly revenue (est.)?
$290.7K
▶
$12.27M
Annual revenue (est.)
$3.49M
▶
$147.24M
Lifetime installs (est.)
2.4M
▶
1.6B
Monthly active users (est.)?
750K
▶
25.7M
App Store rating
4.77★
◀
4.69★
Total ratings
22K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$11.99
▶
$14.99
IAP tiers detected
7 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 27, 2013
- Last updated
- Jun 21, 2026
- File size
- 540.3 MB
- Content rating
- 12+
- Version
- 13.2.20
- Languages
- English, Indonesian, Japanese, Korean, Portuguese, Chinese +3 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
BeautyCam-Digicam&Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, BeautyCam-Digicam&Photo Editor or Instagram? v
Instagram earns about $12.27M per month, while BeautyCam-Digicam&Photo Editor earns about $290.7K. That is a 42.2× revenue gap (~$11.98M more per month for Instagram). Annual revenue: BeautyCam-Digicam&Photo Editor ≈ $3.49M/year, Instagram ≈ $147.24M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BeautyCam-Digicam&Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 2.4M for BeautyCam-Digicam&Photo Editor - a 678.8× gap. BeautyCam-Digicam&Photo Editor's App Store downloads are estimated from 22K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are BeautyCam-Digicam&Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BeautyCam-Digicam&Photo Editor and Instagram offer? v
BeautyCam-Digicam&Photo Editor: IAP range 7 tiers detected. Instagram: IAP range 2 tiers detected. BeautyCam-Digicam&Photo Editor runs a "Subscription (~$11.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BeautyCam-Digicam&Photo Editor or Instagram? v
BeautyCam-Digicam&Photo Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: BeautyCam-Digicam&Photo Editor 22K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BeautyCam-Digicam&Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $290.7K for BeautyCam-Digicam&Photo Editor and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BeautyCam-Digicam&Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.