BeautyPlus-Selfie Photo Editor vs Instagram
BeautyPlus-Selfie Photo Editor
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
App Store
$1.87M/mo
~$22.40M/yr · 51.9M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner
Instagram wins
+558% vs other
Installs winner
Instagram wins
+2995% vs other
MAU winner
Instagram wins
+211% vs other
Rating winner
BeautyPlus-Selfie Photo Editor wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 7× more per month than BeautyPlus-Selfie Photo Editor - $12.28M vs $1.87M.
- Premium pricing. Instagram charges $14.99/mo vs BeautyPlus-Selfie Photo Editor's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs BeautyPlus-Selfie Photo Editor's ~51.9M - 31.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BeautyPlus-Selfie Photo Editor
vs
Instagram
Monthly revenue (est.)?
$1.87M
▶
$12.28M
Annual revenue (est.)
$22.40M
▶
$147.40M
Lifetime installs (est.)
51.9M
▶
1.6B
Monthly active users (est.)?
8.3M
▶
25.7M
App Store rating
4.82★
◀
4.69★
Total ratings
346K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$14.99
IAP tiers detected
8 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 25, 2013
- Last updated
- Jun 30, 2026
- File size
- 760.3 MB
- Content rating
- 9+
- Version
- 7.40.0
- Languages
- Arabic, English, French, German, Indonesian, Italian +10 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
BeautyPlus-Selfie Photo Editor trajectory
Instagram trajectory
FAQ
Which makes more money, BeautyPlus-Selfie Photo Editor or Instagram? v
Instagram earns about $12.28M per month, while BeautyPlus-Selfie Photo Editor earns about $1.87M. That is a 6.6× revenue gap (~$10.42M more per month for Instagram). Annual revenue: BeautyPlus-Selfie Photo Editor ≈ $22.40M/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BeautyPlus-Selfie Photo Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 51.9M for BeautyPlus-Selfie Photo Editor - a 31.0× gap. BeautyPlus-Selfie Photo Editor's App Store downloads are estimated from 346K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are BeautyPlus-Selfie Photo Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BeautyPlus-Selfie Photo Editor and Instagram offer? v
BeautyPlus-Selfie Photo Editor: IAP range 8 tiers detected. Instagram: IAP range 2 tiers detected. BeautyPlus-Selfie Photo Editor runs a "Subscription (~$6.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BeautyPlus-Selfie Photo Editor or Instagram? v
BeautyPlus-Selfie Photo Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: BeautyPlus-Selfie Photo Editor 346K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BeautyPlus-Selfie Photo Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.87M for BeautyPlus-Selfie Photo Editor and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BeautyPlus-Selfie Photo Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.