BeautyUp-AI Face & Body Editor vs Instagram

BeautyUp-AI Face & Body Editor

EXITEK LTD
App Store
$190.0K/mo
~$2.28M/yr · 2.3M installs
VS

Instagram

Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner Instagram wins +6365% vs other
Installs winner Instagram wins +68961% vs other
MAU winner Instagram wins +3397% vs other
Rating winner BeautyUp-AI Face & Body Editor wins +1% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 65× more per month than BeautyUp-AI Face & Body Editor - $12.28M vs $190.0K.
  2. Premium pricing. Instagram charges $14.99/mo vs BeautyUp-AI Face & Body Editor's $7.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs BeautyUp-AI Face & Body Editor's ~2.3M - 690.6× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

BeautyUp-AI Face & Body Editor
vs
Instagram
Monthly revenue (est.)?
$190.0K
$12.28M
Annual revenue (est.)
$2.28M
$147.40M
Lifetime installs (est.)
2.3M
1.6B
Monthly active users (est.)?
735K
25.7M
App Store rating
4.72★
4.69★
Total ratings
21K
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$7.99
$14.99
IAP tiers detected
3 tiers
2 tiers

BeautyUp-AI Face & Body Editor

EXITEK LTD
App Store
Category
Photo & Video
Price
Free
Released
Feb 17, 2023
Last updated
Jul 1, 2026
File size
413.0 MB
Content rating
4+
Version
2.447.0
Languages
Arabic, Bulgarian, Catalan, Croatian, Czech, Danish +33 more
View full BeautyUp-AI Face & Body Editor report →

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
Jun 29, 2026
File size
561.2 MB
Content rating
12+
Version
436.0.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

BeautyUp-AI Face & Body Editor trajectory

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Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, BeautyUp-AI Face & Body Editor or Instagram? v
Instagram earns about $12.28M per month, while BeautyUp-AI Face & Body Editor earns about $190.0K. That is a 64.7× revenue gap (~$12.09M more per month for Instagram). Annual revenue: BeautyUp-AI Face & Body Editor ≈ $2.28M/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BeautyUp-AI Face & Body Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 2.3M for BeautyUp-AI Face & Body Editor - a 690.6× gap. BeautyUp-AI Face & Body Editor's App Store downloads are estimated from 21K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are BeautyUp-AI Face & Body Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BeautyUp-AI Face & Body Editor and Instagram offer? v
BeautyUp-AI Face & Body Editor: IAP range 3 tiers detected. Instagram: IAP range 2 tiers detected. BeautyUp-AI Face & Body Editor runs a "Subscription (~$7.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BeautyUp-AI Face & Body Editor or Instagram? v
BeautyUp-AI Face & Body Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: BeautyUp-AI Face & Body Editor 21K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BeautyUp-AI Face & Body Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $190.0K for BeautyUp-AI Face & Body Editor and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BeautyUp-AI Face & Body Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.