BeReal. Your friends for real. vs Instagram
BeReal. Your friends for real.
VOODOO
Google Play
$0/mo
~$0/yr · 36.8M installs
VS
Instagram
Google Play
$37.97M/mo
~$455.61M/yr · 7.6B installs
Revenue winner
Instagram wins
+3796786200% vs other
Installs winner
Instagram wins
+20428% vs other
MAU winner
Instagram wins
+3818% vs other
Rating winner
BeReal. Your friends for real. wins
+11% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 37967862× more per month than BeReal. Your friends for real. - $37.97M vs $0.
- Subscription model. Instagram runs a $1.38/mo subscription that compounds; BeReal. Your friends for real. relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~7.6B lifetime installs vs BeReal. Your friends for real.'s ~36.8M - 205.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BeReal. Your friends for real.
vs
Instagram
Monthly revenue (est.)?
$0
▶
$37.97M
Annual revenue (est.)
$0
▶
$455.61M
Lifetime installs (est.)
36.8M
▶
7.6B
Monthly active users (est.)?
4.8M
▶
189.1M
App Store rating
4.43★
◀
4.00★
Total ratings
361K
▶
168.3M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Jan 21, 2020
- Last updated
- Jul 1, 2026
- File size
- -
- Content rating
- Teen
- Version
- 3.87.1
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 29, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
BeReal. Your friends for real. trajectory
Instagram trajectory
FAQ
Which makes more money, BeReal. Your friends for real. or Instagram? v
Instagram earns about $37.97M per month, while BeReal. Your friends for real. earns about $0. That is a ∞× revenue gap (~$37.97M more per month for Instagram). Annual revenue: BeReal. Your friends for real. ≈ $0/year, Instagram ≈ $455.61M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BeReal. Your friends for real. or Instagram? v
Instagram leads with about 7.6B estimated downloads vs 36.8M for BeReal. Your friends for real. - a 205.3× gap. BeReal. Your friends for real. reports 10,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are BeReal. Your friends for real. and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BeReal. Your friends for real. and Instagram offer? v
BeReal. Your friends for real.: no IAP detected on the public listing. Instagram: IAP range $0.19 - $10,000.00 per item. BeReal. Your friends for real. runs a "No App Store revenue (monetizes off-store)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BeReal. Your friends for real. or Instagram? v
BeReal. Your friends for real. edges ahead with ★ 4.4 vs ★ 4.0 (gap of 0.4 stars). Rating volume: BeReal. Your friends for real. 10K ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BeReal. Your friends for real. vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for BeReal. Your friends for real. and $37.97M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BeReal. Your friends for real. or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.