Blink Home Monitor vs Direct Assurance
Blink Home Monitor
Immedia Semiconductor
App Store
$1.48M/mo
~$17.71M/yr · 68.9M installs
VS
Direct Assurance
Direct Assurance
App Store
$0/mo
~$0/yr · 400 installs
Revenue winner
Blink Home Monitor wins
+147566700% vs other
Installs winner
Blink Home Monitor wins
+17231563% vs other
MAU winner
Blink Home Monitor wins
+9327130% vs other
Rating winner
Blink Home Monitor wins
+29% vs other
Why Blink Home Monitor is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Blink Home Monitor earns roughly 1475667× more per month than Direct Assurance - $1.48M vs $0.
- Subscription model. Blink Home Monitor runs a $11.99/mo subscription that compounds; Direct Assurance relies on one-shot IAP or ads.
- Bigger install base. Blink Home Monitor has ~68.9M lifetime installs vs Direct Assurance's ~400 - 172316.6× the funnel top.
- Better app store reviews. Blink Home Monitor sits at 4.74★ vs 3.67★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Blink Home Monitor report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Blink Home Monitor
vs
Direct Assurance
Monthly revenue (est.)?
$1.48M
◀
$0
Annual revenue (est.)
$17.71M
◀
$0
Lifetime installs (est.)
68.9M
◀
400
Monthly active users (est.)?
4.1M
◀
43.6
App Store rating
4.74★
◀
3.67★
Total ratings
460K
◀
3
US grossing rank
#83
◀
-
Cheapest monthly sub
$11.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Utilities
- Price
- Free
- Released
- Nov 20, 2015
- Last updated
- May 8, 2026
- File size
- 419.3 MB
- Content rating
- 12+
- Version
- 55.2
- Languages
- English, French, German, Italian, Spanish
- Category
- Utilities
- Price
- Free
- Released
- Oct 1, 2010
- Last updated
- Oct 20, 2025
- File size
- 104.1 MB
- Content rating
- 4+
- Version
- V6.7
- Languages
- French
Blink Home Monitor trajectory
Direct Assurance trajectory
FAQ
Which makes more money, Blink Home Monitor or Direct Assurance? v
Blink Home Monitor earns about $1.48M per month, while Direct Assurance earns about $0. That is a ∞× revenue gap (~$1.48M more per month for Blink Home Monitor). Annual revenue: Blink Home Monitor ≈ $17.71M/year, Direct Assurance ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Blink Home Monitor or Direct Assurance? v
Blink Home Monitor leads with about 68.9M estimated downloads vs 400 for Direct Assurance - a 172316.6× gap. Blink Home Monitor's App Store downloads are estimated from 460K ratings × the standard 1:75 ratio. Direct Assurance's App Store downloads are estimated from 3 ratings.
Are Blink Home Monitor and Direct Assurance in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Blink Home Monitor and Direct Assurance offer? v
Blink Home Monitor: IAP range 2 tiers detected. Direct Assurance: no IAP detected on the public listing. Blink Home Monitor runs a "Subscription (~$10.00/mo) · calibrated by US grossing rank #83" monetization model; Direct Assurance runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Blink Home Monitor or Direct Assurance? v
Blink Home Monitor edges ahead with ★ 4.7 vs ★ 3.7 (gap of 1.1 stars). Rating volume: Blink Home Monitor 460K ratings, Direct Assurance 3 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Blink Home Monitor vs Direct Assurance revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.48M for Blink Home Monitor and $0 for Direct Assurance are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Blink Home Monitor or Direct Assurance to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.