Bluesky vs Instagram

Bluesky

Bluesky PBLLC
Google Play
$0/mo
~$0/yr · 14.5M installs
VS

Instagram

Instagram
Google Play
$27.34M/mo
~$328.12M/yr · 7.5B installs
Revenue winner Instagram wins +2734361800% vs other
Installs winner Instagram wins +51258% vs other
MAU winner Instagram wins +10874% vs other
Rating winner Instagram wins +35% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 27343618× more per month than Bluesky - $27.34M vs $0.
  2. Bigger install base. Instagram has ~7.5B lifetime installs vs Bluesky's ~14.5M - 513.6× the funnel top.
  3. Better app store reviews. Instagram sits at 4.02★ vs 2.97★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Bluesky
vs
Instagram
Monthly revenue (est.)?
$0
$27.34M
Annual revenue (est.)
$0
$328.12M
Lifetime installs (est.)
14.5M
7.5B
Monthly active users (est.)?
1.7M
186.3M
App Store rating
2.97★
4.02★
Total ratings
56K
167.6M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
=
No sub
IAP tiers detected
0 tiers
=
0 tiers

Bluesky

Bluesky PBLLC
Google Play
Category
Social
Price
Free
Released
Apr 9, 2023
Last updated
Apr 22, 2026
File size
-
Content rating
Mature 17+
Version
1.121.0
Languages
-
View full Bluesky report →

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
May 4, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

Bluesky trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Bluesky or Instagram? v
Instagram earns about $27.34M per month, while Bluesky earns about $0. That is a ∞× revenue gap (~$27.34M more per month for Instagram). Annual revenue: Bluesky ≈ $0/year, Instagram ≈ $328.12M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Bluesky or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 14.5M for Bluesky - a 513.6× gap. Bluesky reports 10,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are Bluesky and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Bluesky and Instagram offer? v
Bluesky: no IAP detected on the public listing. Instagram: IAP range $0.19 - $10,000.00 per item. Bluesky runs a "No App Store revenue (monetizes off-store)" monetization model; Instagram runs "Free + IAP (tiers not exposed by store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Bluesky or Instagram? v
Instagram edges ahead with ★ 4.0 vs ★ 3.0 (gap of 1.1 stars). Rating volume: Bluesky 8K ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Bluesky vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Bluesky and $27.34M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Bluesky or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.