BritBox: The Best British TV vs Hallmark+

BritBox: The Best British TV

BritBox, LLC
App Store
$176.3K/mo
~$2.12M/yr · 2.1M installs
VS

Hallmark+

Hallmark Labs, LLC
App Store
$78.4K/mo
~$941.3K/yr · 1.3M installs
Revenue winner BritBox: The Best British TV wins +125% vs other
Installs winner BritBox: The Best British TV wins +59% vs other
MAU winner BritBox: The Best British TV wins +64% vs other
Rating winner BritBox: The Best British TV wins +8% vs other

Why BritBox: The Best British TV is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. BritBox: The Best British TV earns roughly 2× more per month than Hallmark+ - $176.3K vs $78.4K.
  2. Premium pricing. BritBox: The Best British TV charges $10.99/mo vs Hallmark+'s $7.99/mo - higher ARPU per converted user.
  3. Bigger install base. BritBox: The Best British TV has ~2.1M lifetime installs vs Hallmark+'s ~1.3M - 1.6× the funnel top.
  4. Better app store reviews. BritBox: The Best British TV sits at 4.61★ vs 4.26★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full BritBox: The Best British TV report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

BritBox: The Best British TV
vs
Hallmark+
Monthly revenue (est.)?
$176.3K
$78.4K
Annual revenue (est.)
$2.12M
$941.3K
Lifetime installs (est.)
2.1M
1.3M
Monthly active users (est.)?
596K
364K
App Store rating
4.61★
4.26★
Total ratings
19K
12K
US grossing rank
-
=
-
Cheapest monthly sub
$10.99
$7.99
IAP tiers detected
7 tiers
=
7 tiers

BritBox: The Best British TV

BritBox, LLC
App Store
Category
Entertainment
Price
Free
Released
Mar 7, 2017
Last updated
Mar 10, 2026
File size
65.0 MB
Content rating
17+
Version
2.6.8
Languages
English
View full BritBox: The Best British TV report →

Hallmark+

Hallmark Labs, LLC
App Store
Category
Entertainment
Price
Free
Released
Oct 19, 2011
Last updated
Mar 18, 2026
File size
69.1 MB
Content rating
12+
Version
8.154.1
Languages
English
View full Hallmark+ report →

BritBox: The Best British TV trajectory

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Hallmark+ trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, BritBox: The Best British TV or Hallmark+? v
BritBox: The Best British TV earns about $176.3K per month, while Hallmark+ earns about $78.4K. That is a 2.2× revenue gap (~$97.9K more per month for BritBox: The Best British TV). Annual revenue: BritBox: The Best British TV ≈ $2.12M/year, Hallmark+ ≈ $941.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BritBox: The Best British TV or Hallmark+? v
BritBox: The Best British TV leads with about 2.1M estimated downloads vs 1.3M for Hallmark+ - a 1.6× gap. BritBox: The Best British TV's App Store downloads are estimated from 19K ratings × the standard 1:75 ratio. Hallmark+'s App Store downloads are estimated from 12K ratings.
Are BritBox: The Best British TV and Hallmark+ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BritBox: The Best British TV and Hallmark+ offer? v
BritBox: The Best British TV: IAP range 7 tiers detected. Hallmark+: IAP range 7 tiers detected. BritBox: The Best British TV runs a "Subscription (~$9.17/mo)" monetization model; Hallmark+ runs "Subscription (~$6.67/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BritBox: The Best British TV or Hallmark+? v
BritBox: The Best British TV edges ahead with ★ 4.6 vs ★ 4.3 (gap of 0.4 stars). Rating volume: BritBox: The Best British TV 19K ratings, Hallmark+ 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BritBox: The Best British TV vs Hallmark+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $176.3K for BritBox: The Best British TV and $78.4K for Hallmark+ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BritBox: The Best British TV or Hallmark+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.