BritBox: The Best British TV vs ITVX
BritBox: The Best British TV
BritBox, LLC
App Store
$176.3K/mo
~$2.12M/yr · 2.1M installs
VS
ITVX
ITV PLC
Google Play
$645.9K/mo
~$7.75M/yr · 26.5M installs
Revenue winner
ITVX wins
+266% vs other
Installs winner
ITVX wins
+1178% vs other
MAU winner
ITVX wins
+264% vs other
Rating winner
BritBox: The Best British TV wins
+17% vs other
Why ITVX is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- ITVX earns roughly 4× more per month than BritBox: The Best British TV - $645.9K vs $176.3K.
- Premium pricing. ITVX charges $15.47/mo vs BritBox: The Best British TV's $10.99/mo - higher ARPU per converted user.
- Bigger install base. ITVX has ~26.5M lifetime installs vs BritBox: The Best British TV's ~2.1M - 12.8× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
BritBox: The Best British TV
vs
ITVX
Monthly revenue (est.)?
$176.3K
▶
$645.9K
Annual revenue (est.)
$2.12M
▶
$7.75M
Lifetime installs (est.)
2.1M
▶
26.5M
Monthly active users (est.)?
596K
▶
2.2M
App Store rating
4.61★
◀
3.95★
Total ratings
19K
▶
156K
US grossing rank
-
=
-
Cheapest monthly sub
$10.99
▶
$15.47
IAP tiers detected
7 tiers
◀
0 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Mar 7, 2017
- Last updated
- Mar 10, 2026
- File size
- 65.0 MB
- Content rating
- 17+
- Version
- 2.6.8
- Languages
- English
- Category
- Entertainment
- Price
- Free
- Released
- -
- Last updated
- May 6, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
BritBox: The Best British TV trajectory
ITVX trajectory
FAQ
Which makes more money, BritBox: The Best British TV or ITVX? v
ITVX earns about $645.9K per month, while BritBox: The Best British TV earns about $176.3K. That is a 3.7× revenue gap (~$469.5K more per month for ITVX). Annual revenue: BritBox: The Best British TV ≈ $2.12M/year, ITVX ≈ $7.75M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, BritBox: The Best British TV or ITVX? v
ITVX leads with about 26.5M estimated downloads vs 2.1M for BritBox: The Best British TV - a 12.8× gap. BritBox: The Best British TV's App Store downloads are estimated from 19K ratings × the standard 1:75 ratio. ITVX reports 10,000,000+ installs on Google Play.
Are BritBox: The Best British TV and ITVX in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do BritBox: The Best British TV and ITVX offer? v
BritBox: The Best British TV: IAP range 7 tiers detected. ITVX: IAP range $3.99 - $59.99 per item. BritBox: The Best British TV runs a "Subscription (~$9.17/mo)" monetization model; ITVX runs "Subscription (~$15.47/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, BritBox: The Best British TV or ITVX? v
BritBox: The Best British TV edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.7 stars). Rating volume: BritBox: The Best British TV 19K ratings, ITVX 490 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these BritBox: The Best British TV vs ITVX revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $176.3K for BritBox: The Best British TV and $645.9K for ITVX are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare BritBox: The Best British TV or ITVX to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.