CallApp vs Tape Measure™
CallApp
CallApp
App Store
$654/mo
~$7.8K/yr · 25K installs
VS
Tape Measure™
Level Labs, LLC
App Store
$357.5K/mo
~$4.29M/yr · 9.6M installs
Revenue winner
Tape Measure™ wins
+54563% vs other
Installs winner
Tape Measure™ wins
+38428% vs other
MAU winner
Tape Measure™ wins
+38098% vs other
Rating winner
CallApp wins
+2% vs other
Why Tape Measure™ is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Tape Measure™ earns roughly 547× more per month than CallApp - $357.5K vs $654.
- Premium pricing. Tape Measure™ charges $9.99/mo vs CallApp's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Tape Measure™ has ~9.6M lifetime installs vs CallApp's ~25K - 385.3× the funnel top.
→ Find more apps with this revenue gap · Full Tape Measure™ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
CallApp
vs
Tape Measure™
Monthly revenue (est.)?
$654
▶
$357.5K
Annual revenue (est.)
$7.8K
▶
$4.29M
Lifetime installs (est.)
25K
▶
9.6M
Monthly active users (est.)?
3K
▶
1.1M
App Store rating
4.53★
◀
4.43★
Total ratings
451
▶
87K
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$9.99
IAP tiers detected
5 tiers
◀
1 tiers
- Category
- Utilities
- Price
- Free
- Released
- Aug 20, 2025
- Last updated
- Jun 3, 2026
- File size
- 213.6 MB
- Content rating
- 4+
- Version
- 1.21
- Languages
- Arabic, Danish, Dutch, English, Finnish, French +17 more
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Jun 18, 2026
- File size
- 47.0 MB
- Content rating
- 4+
- Version
- 4.13
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
CallApp trajectory
Tape Measure™ trajectory
FAQ
Which makes more money, CallApp or Tape Measure™? v
Tape Measure™ earns about $357.5K per month, while CallApp earns about $654. That is a 546.6× revenue gap (~$356.8K more per month for Tape Measure™). Annual revenue: CallApp ≈ $7.8K/year, Tape Measure™ ≈ $4.29M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, CallApp or Tape Measure™? v
Tape Measure™ leads with about 9.6M estimated downloads vs 25K for CallApp - a 385.3× gap. CallApp's App Store downloads are estimated from 450 ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 87K ratings.
Are CallApp and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do CallApp and Tape Measure™ offer? v
CallApp: IAP range 5 tiers detected. Tape Measure™: IAP range 1 tiers detected. CallApp runs a "Subscription (~$6.99/mo)" monetization model; Tape Measure™ runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, CallApp or Tape Measure™? v
CallApp edges ahead with ★ 4.5 vs ★ 4.4 (gap of 0.1 stars). Rating volume: CallApp 450 ratings, Tape Measure™ 87K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these CallApp vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $654 for CallApp and $357.5K for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare CallApp or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.