Calm vs Fitbit
Calm
Calm.com
App Store
$6.83M/mo
~$81.96M/yr · 331.8M installs
VS
Fitbit
Google LLC
Google Play
$4.66M/mo
~$55.96M/yr · 253.3M installs
Revenue winner
Calm wins
+46% vs other
Installs winner
Calm wins
+31% vs other
MAU winner
Calm wins
+53% vs other
Rating winner
Calm wins
+15% vs other
Why Calm is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Aggressive pricing. Calm undercuts at $14.99/mo vs $28.27/mo - converts a higher % of free users.
- Better app store reviews. Calm sits at 4.77★ vs 4.15★ - store algorithms reward higher-rated apps with more impressions.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Calm
vs
Fitbit
Monthly revenue (est.)?
$6.83M
◀
$4.66M
Annual revenue (est.)
$81.96M
◀
$55.96M
Lifetime installs (est.)
331.8M
◀
253.3M
Monthly active users (est.)?
9.3M
◀
6.1M
App Store rating
4.77★
◀
4.15★
Total ratings
2.0M
◀
1.3M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
▶
$28.27
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Feb 22, 2013
- Last updated
- Apr 24, 2026
- File size
- 194.3 MB
- Content rating
- 4+
- Version
- 6.94
- Languages
- English, French, German, Italian, Japanese, Korean +4 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Mar 16, 2012
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Everyone
- Version
- VARY
- Languages
- -
Calm trajectory
Fitbit trajectory
FAQ
Which makes more money, Calm or Fitbit? v
Calm earns about $6.83M per month, while Fitbit earns about $4.66M. That is a 1.5× revenue gap (~$2.17M more per month for Calm). Annual revenue: Calm ≈ $81.96M/year, Fitbit ≈ $55.96M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Calm or Fitbit? v
Calm leads with about 331.8M estimated downloads vs 253.3M for Fitbit - a 1.3× gap. Calm's App Store downloads are estimated from 2.0M ratings × the standard 1:75 ratio. Fitbit reports 100,000,000+ installs on Google Play.
Are Calm and Fitbit in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Calm and Fitbit offer? v
Calm: IAP range 2 tiers detected. Fitbit: IAP range $7.99 - $99.99 per item. Calm runs a "Subscription (~$14.99/mo, wellness)" monetization model; Fitbit runs "Subscription (~$28.27/mo, wellness)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Calm or Fitbit? v
Calm edges ahead with ★ 4.8 vs ★ 4.1 (gap of 0.6 stars). Rating volume: Calm 2.0M ratings, Fitbit 245K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Calm vs Fitbit revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $6.83M for Calm and $4.66M for Fitbit are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Calm or Fitbit to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.