Calm vs Fitbit: Health & Fitness
Calm
Calm.com
App Store
$6.83M/mo
~$81.96M/yr · 331.8M installs
VS
Fitbit: Health & Fitness
Google
App Store
$2.71M/mo
~$32.47M/yr · 98.7M installs
Revenue winner
Calm wins
+152% vs other
Installs winner
Calm wins
+236% vs other
MAU winner
Fitbit: Health & Fitness wins
+35% vs other
Rating winner
Calm wins
+5% vs other
Why Calm is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Calm earns roughly 3× more per month than Fitbit: Health & Fitness - $6.83M vs $2.71M.
- Premium pricing. Calm charges $14.99/mo vs Fitbit: Health & Fitness's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Calm has ~331.8M lifetime installs vs Fitbit: Health & Fitness's ~98.7M - 3.4× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Calm
vs
Fitbit: Health & Fitness
Monthly revenue (est.)?
$6.83M
◀
$2.71M
Annual revenue (est.)
$81.96M
◀
$32.47M
Lifetime installs (est.)
331.8M
◀
98.7M
Monthly active users (est.)?
9.3M
▶
12.5M
App Store rating
4.77★
◀
4.53★
Total ratings
2.0M
◀
658K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
=
2 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Feb 22, 2013
- Last updated
- Apr 24, 2026
- File size
- 194.3 MB
- Content rating
- 4+
- Version
- 6.94
- Languages
- English, French, German, Italian, Japanese, Korean +4 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Oct 18, 2011
- Last updated
- May 7, 2026
- File size
- 450.2 MB
- Content rating
- 4+
- Version
- 4.69
- Languages
- Czech, Danish, Dutch, English, ET, Finnish +22 more
Calm trajectory
Fitbit: Health & Fitness trajectory
FAQ
Which makes more money, Calm or Fitbit: Health & Fitness? v
Calm earns about $6.83M per month, while Fitbit: Health & Fitness earns about $2.71M. That is a 2.5× revenue gap (~$4.12M more per month for Calm). Annual revenue: Calm ≈ $81.96M/year, Fitbit: Health & Fitness ≈ $32.47M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Calm or Fitbit: Health & Fitness? v
Calm leads with about 331.8M estimated downloads vs 98.7M for Fitbit: Health & Fitness - a 3.4× gap. Calm's App Store downloads are estimated from 2.0M ratings × the standard 1:75 ratio. Fitbit: Health & Fitness's App Store downloads are estimated from 658K ratings.
Are Calm and Fitbit: Health & Fitness in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Calm and Fitbit: Health & Fitness offer? v
Calm: IAP range 2 tiers detected. Fitbit: Health & Fitness: IAP range 2 tiers detected. Calm runs a "Subscription (~$14.99/mo, wellness)" monetization model; Fitbit: Health & Fitness runs "Subscription (~$6.67/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Calm or Fitbit: Health & Fitness? v
Calm edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Calm 2.0M ratings, Fitbit: Health & Fitness 658K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Calm vs Fitbit: Health & Fitness revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $6.83M for Calm and $2.71M for Fitbit: Health & Fitness are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Calm or Fitbit: Health & Fitness to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.