Carat - Create Anything vs Instagram
Carat - Create Anything
Paradot Corp.
App Store
$4.4K/mo
~$52.6K/yr · 33K installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+278231% vs other
Installs winner
Instagram wins
+4864922% vs other
MAU winner
Instagram wins
+244681% vs other
Rating winner
Carat - Create Anything wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2783× more per month than Carat - Create Anything - $12.20M vs $4.4K.
- Premium pricing. Instagram charges $14.99/mo vs Carat - Create Anything's $12.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Carat - Create Anything's ~33K - 48650.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Carat - Create Anything
vs
Instagram
Monthly revenue (est.)?
$4.4K
▶
$12.20M
Annual revenue (est.)
$52.6K
▶
$146.36M
Lifetime installs (est.)
33K
▶
1.6B
Monthly active users (est.)?
10K
▶
25.5M
App Store rating
4.81★
◀
4.69★
Total ratings
656
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$12.99
▶
$14.99
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Dec 27, 2021
- Last updated
- Apr 30, 2026
- File size
- 254.3 MB
- Content rating
- 12+
- Version
- 2.252.0
- Languages
- English, Japanese, Korean, Chinese
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Carat - Create Anything trajectory
Instagram trajectory
FAQ
Which makes more money, Carat - Create Anything or Instagram? v
Instagram earns about $12.20M per month, while Carat - Create Anything earns about $4.4K. That is a 2783.3× revenue gap (~$12.19M more per month for Instagram). Annual revenue: Carat - Create Anything ≈ $52.6K/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Carat - Create Anything or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 33K for Carat - Create Anything - a 48650.2× gap. Carat - Create Anything's App Store downloads are estimated from 656 ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Carat - Create Anything and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Carat - Create Anything and Instagram offer? v
Carat - Create Anything: IAP range 10 tiers detected. Instagram: IAP range 2 tiers detected. Carat - Create Anything runs a "Subscription (~$12.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Carat - Create Anything or Instagram? v
Carat - Create Anything edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Carat - Create Anything 656 ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Carat - Create Anything vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $4.4K for Carat - Create Anything and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Carat - Create Anything or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.