Coles vs Sezzle: Buy Now, Pay Later

Coles

Coles Supermarkets Australia Pty Ltd
Google Play
$0/mo
~$0/yr · 3.7M installs
VS

Sezzle: Buy Now, Pay Later

Sezzle Mobile
Google Play
$488.6K/mo
~$5.86M/yr · 5.7M installs
Revenue winner Sezzle: Buy Now, Pay Later wins +48856400% vs other
Installs winner Sezzle: Buy Now, Pay Later wins +55% vs other
MAU winner Sezzle: Buy Now, Pay Later wins +68% vs other
Rating winner Sezzle: Buy Now, Pay Later wins +30% vs other

Why Sezzle: Buy Now, Pay Later is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Sezzle: Buy Now, Pay Later earns roughly 488564× more per month than Coles - $488.6K vs $0.
  2. Subscription model. Sezzle: Buy Now, Pay Later runs a $70.00/mo subscription that compounds; Coles relies on one-shot IAP or ads.
  3. Bigger install base. Sezzle: Buy Now, Pay Later has ~5.7M lifetime installs vs Coles's ~3.7M - 1.6× the funnel top.
  4. Better app store reviews. Sezzle: Buy Now, Pay Later sits at 4.53★ vs 3.50★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Sezzle: Buy Now, Pay Later report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Coles
vs
Sezzle: Buy Now, Pay Later
Monthly revenue (est.)?
$0
$488.6K
Annual revenue (est.)
$0
$5.86M
Lifetime installs (est.)
3.7M
5.7M
Monthly active users (est.)?
307K
516K
App Store rating
3.50★
4.53★
Total ratings
29K
110K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
$70.00
IAP tiers detected
0 tiers
=
0 tiers

Coles

Coles Supermarkets Australia Pty Ltd
Google Play
Category
Shopping
Price
Free
Released
Jun 7, 2012
Last updated
Jun 24, 2026
File size
-
Content rating
Everyone
Version
6.81.0
Languages
-
View full Coles report →

Sezzle: Buy Now, Pay Later

Sezzle Mobile
Google Play
Category
Shopping
Price
Free
Released
Mar 21, 2019
Last updated
Jun 29, 2026
File size
-
Content rating
Everyone
Version
5.1.7
Languages
-
View full Sezzle: Buy Now, Pay Later report →

Coles trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Sezzle: Buy Now, Pay Later trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Coles or Sezzle: Buy Now, Pay Later? v
Sezzle: Buy Now, Pay Later earns about $488.6K per month, while Coles earns about $0. That is a ∞× revenue gap (~$488.6K more per month for Sezzle: Buy Now, Pay Later). Annual revenue: Coles ≈ $0/year, Sezzle: Buy Now, Pay Later ≈ $5.86M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Coles or Sezzle: Buy Now, Pay Later? v
Sezzle: Buy Now, Pay Later leads with about 5.7M estimated downloads vs 3.7M for Coles - a 1.6× gap. Coles reports 1,000,000+ installs on Google Play. Sezzle: Buy Now, Pay Later reports 5,000,000+ installs on Google Play.
Are Coles and Sezzle: Buy Now, Pay Later in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Shopping category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Coles and Sezzle: Buy Now, Pay Later have in-app purchases? v
Coles does not appear to offer in-app purchases on its public listing. Sezzle: Buy Now, Pay Later does not appear to offer in-app purchases. Monetization model: Coles runs "No App Store revenue (monetizes off-store)", Sezzle: Buy Now, Pay Later runs "Subscription (~$70.00/mo)".
Which has better ratings, Coles or Sezzle: Buy Now, Pay Later? v
Sezzle: Buy Now, Pay Later edges ahead with ★ 4.5 vs ★ 3.5 (gap of 1.0 stars). Rating volume: Coles 54 ratings, Sezzle: Buy Now, Pay Later 14K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Coles vs Sezzle: Buy Now, Pay Later revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Coles and $488.6K for Sezzle: Buy Now, Pay Later are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Shopping) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Coles or Sezzle: Buy Now, Pay Later to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.