CookBook - Recipe Keeper vs Starbucks Secret Menu Plus
CookBook - Recipe Keeper
CookBook Co. Pty Ltd
App Store
$5.4K/mo
~$64.2K/yr · 200K installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$48.6K/mo
~$583.1K/yr · 1.7M installs
Revenue winner
Starbucks Secret Menu Plus wins
+808% vs other
Installs winner
Starbucks Secret Menu Plus wins
+748% vs other
MAU winner
Starbucks Secret Menu Plus wins
+748% vs other
Rating winner
CookBook - Recipe Keeper wins
+1% vs other
Why Starbucks Secret Menu Plus is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Starbucks Secret Menu Plus earns roughly 9× more per month than CookBook - Recipe Keeper - $48.6K vs $5.4K.
- Premium pricing. Starbucks Secret Menu Plus charges $7.50/mo vs CookBook - Recipe Keeper's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Starbucks Secret Menu Plus has ~1.7M lifetime installs vs CookBook - Recipe Keeper's ~200K - 8.5× the funnel top.
→ Find more apps with this revenue gap · Full Starbucks Secret Menu Plus report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
CookBook - Recipe Keeper
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$5.4K
▶
$48.6K
Annual revenue (est.)
$64.2K
▶
$583.1K
Lifetime installs (est.)
200K
▶
1.7M
Monthly active users (est.)?
24K
▶
201K
App Store rating
4.77★
◀
4.74★
Total ratings
2K
▶
15K
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
▶
$7.50
IAP tiers detected
2 tiers
=
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Sep 6, 2016
- Last updated
- Jul 1, 2026
- File size
- 231.5 MB
- Content rating
- 17+
- Version
- 3.1.010
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
CookBook - Recipe Keeper trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, CookBook - Recipe Keeper or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus earns about $48.6K per month, while CookBook - Recipe Keeper earns about $5.4K. That is a 9.1× revenue gap (~$43.2K more per month for Starbucks Secret Menu Plus). Annual revenue: CookBook - Recipe Keeper ≈ $64.2K/year, Starbucks Secret Menu Plus ≈ $583.1K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, CookBook - Recipe Keeper or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus leads with about 1.7M estimated downloads vs 200K for CookBook - Recipe Keeper - a 8.5× gap. CookBook - Recipe Keeper's App Store downloads are estimated from 2K ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are CookBook - Recipe Keeper and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do CookBook - Recipe Keeper and Starbucks Secret Menu Plus offer? v
CookBook - Recipe Keeper: IAP range 2 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. CookBook - Recipe Keeper runs a "Subscription (~$6.99/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$7.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, CookBook - Recipe Keeper or Starbucks Secret Menu Plus? v
CookBook - Recipe Keeper edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.0 stars). Rating volume: CookBook - Recipe Keeper 2K ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these CookBook - Recipe Keeper vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $5.4K for CookBook - Recipe Keeper and $48.6K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare CookBook - Recipe Keeper or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.