Direct Assurance vs ExpressVPN · Secure & Fast VPN

Direct Assurance

Direct Assurance
App Store
$0/mo
~$0/yr · 400 installs
VS

ExpressVPN · Secure & Fast VPN

Express VPN
App Store
$2.34M/mo
~$28.07M/yr · 62.5M installs
Revenue winner ExpressVPN · Secure & Fast VPN wins +233946000% vs other
Installs winner ExpressVPN · Secure & Fast VPN wins +15627350% vs other
MAU winner ExpressVPN · Secure & Fast VPN wins +7371339% vs other
Rating winner ExpressVPN · Secure & Fast VPN wins +46% vs other

Why ExpressVPN · Secure & Fast VPN is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. ExpressVPN · Secure & Fast VPN earns roughly 2339460× more per month than Direct Assurance - $2.34M vs $0.
  2. Subscription model. ExpressVPN · Secure & Fast VPN runs a $10.00/mo subscription that compounds; Direct Assurance relies on one-shot IAP or ads.
  3. Bigger install base. ExpressVPN · Secure & Fast VPN has ~62.5M lifetime installs vs Direct Assurance's ~400 - 156274.5× the funnel top.
  4. Better app store reviews. ExpressVPN · Secure & Fast VPN sits at 4.68★ vs 3.20★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full ExpressVPN · Secure & Fast VPN report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Direct Assurance
vs
ExpressVPN · Secure & Fast VPN
Monthly revenue (est.)?
$0
$2.34M
Annual revenue (est.)
$0
$28.07M
Lifetime installs (est.)
400
62.5M
Monthly active users (est.)?
42.4
3.1M
App Store rating
3.20★
4.68★
Total ratings
5
417K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
$10.00
IAP tiers detected
0 tiers
=
0 tiers

Direct Assurance

Direct Assurance
App Store
Category
Utilities
Price
Free
Released
Oct 1, 2010
Last updated
Jun 23, 2026
File size
113.8 MB
Content rating
4+
Version
V6.8
Languages
French
View full Direct Assurance report →

ExpressVPN · Secure & Fast VPN

Express VPN
App Store
Category
Utilities
Price
Free
Released
Aug 11, 2014
Last updated
Jul 1, 2026
File size
225.3 MB
Content rating
4+
Version
12.65.0
Languages
Danish, Dutch, English, Finnish, French, German +11 more
View full ExpressVPN · Secure & Fast VPN report →

Direct Assurance trajectory

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ExpressVPN · Secure & Fast VPN trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Direct Assurance or ExpressVPN · Secure & Fast VPN? v
ExpressVPN · Secure & Fast VPN earns about $2.34M per month, while Direct Assurance earns about $0. That is a ∞× revenue gap (~$2.34M more per month for ExpressVPN · Secure & Fast VPN). Annual revenue: Direct Assurance ≈ $0/year, ExpressVPN · Secure & Fast VPN ≈ $28.07M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Direct Assurance or ExpressVPN · Secure & Fast VPN? v
ExpressVPN · Secure & Fast VPN leads with about 62.5M estimated downloads vs 400 for Direct Assurance - a 156274.5× gap. Direct Assurance's App Store downloads are estimated from 5 ratings × the standard 1:75 ratio. ExpressVPN · Secure & Fast VPN's App Store downloads are estimated from 417K ratings.
Are Direct Assurance and ExpressVPN · Secure & Fast VPN in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
Do Direct Assurance and ExpressVPN · Secure & Fast VPN have in-app purchases? v
Direct Assurance does not appear to offer in-app purchases on its public listing. ExpressVPN · Secure & Fast VPN does not appear to offer in-app purchases. Monetization model: Direct Assurance runs "No App Store revenue (monetizes off-store)", ExpressVPN · Secure & Fast VPN runs "Subscription (~$10.00/mo, security)".
Which has better ratings, Direct Assurance or ExpressVPN · Secure & Fast VPN? v
ExpressVPN · Secure & Fast VPN edges ahead with ★ 4.7 vs ★ 3.2 (gap of 1.5 stars). Rating volume: Direct Assurance 5 ratings, ExpressVPN · Secure & Fast VPN 417K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Direct Assurance vs ExpressVPN · Secure & Fast VPN revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Direct Assurance and $2.34M for ExpressVPN · Secure & Fast VPN are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Direct Assurance or ExpressVPN · Secure & Fast VPN to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.