Direct Assurance vs Tape Measure™
Direct Assurance
Direct Assurance
App Store
$0/mo
~$0/yr · 400 installs
VS
Tape Measure™
Level Labs, LLC
App Store
$357.9K/mo
~$4.29M/yr · 9.6M installs
Revenue winner
Tape Measure™ wins
+35788400% vs other
Installs winner
Tape Measure™ wins
+2391740% vs other
MAU winner
Tape Measure™ wins
+2617385% vs other
Rating winner
Tape Measure™ wins
+38% vs other
Why Tape Measure™ is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Tape Measure™ earns roughly 357884× more per month than Direct Assurance - $357.9K vs $0.
- Subscription model. Tape Measure™ runs a $9.99/mo subscription that compounds; Direct Assurance relies on one-shot IAP or ads.
- Bigger install base. Tape Measure™ has ~9.6M lifetime installs vs Direct Assurance's ~400 - 23918.4× the funnel top.
- Better app store reviews. Tape Measure™ sits at 4.43★ vs 3.20★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Tape Measure™ report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Direct Assurance
vs
Tape Measure™
Monthly revenue (est.)?
$0
▶
$357.9K
Annual revenue (est.)
$0
▶
$4.29M
Lifetime installs (est.)
400
▶
9.6M
Monthly active users (est.)?
42.4
▶
1.1M
App Store rating
3.20★
▶
4.43★
Total ratings
5
▶
87K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$9.99
IAP tiers detected
0 tiers
▶
1 tiers
- Category
- Utilities
- Price
- Free
- Released
- Oct 1, 2010
- Last updated
- Jun 23, 2026
- File size
- 113.8 MB
- Content rating
- 4+
- Version
- V6.8
- Languages
- French
- Category
- Utilities
- Price
- Free
- Released
- Sep 19, 2017
- Last updated
- Jul 1, 2026
- File size
- 47.0 MB
- Content rating
- 4+
- Version
- 4.14
- Languages
- English, French, German, Japanese, Portuguese, Chinese +1 more
Direct Assurance trajectory
Tape Measure™ trajectory
FAQ
Which makes more money, Direct Assurance or Tape Measure™? v
Tape Measure™ earns about $357.9K per month, while Direct Assurance earns about $0. That is a ∞× revenue gap (~$357.9K more per month for Tape Measure™). Annual revenue: Direct Assurance ≈ $0/year, Tape Measure™ ≈ $4.29M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Direct Assurance or Tape Measure™? v
Tape Measure™ leads with about 9.6M estimated downloads vs 400 for Direct Assurance - a 23918.4× gap. Direct Assurance's App Store downloads are estimated from 5 ratings × the standard 1:75 ratio. Tape Measure™'s App Store downloads are estimated from 87K ratings.
Are Direct Assurance and Tape Measure™ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Direct Assurance and Tape Measure™ offer? v
Direct Assurance: no IAP detected on the public listing. Tape Measure™: IAP range 1 tiers detected. Direct Assurance runs a "No App Store revenue (monetizes off-store)" monetization model; Tape Measure™ runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Direct Assurance or Tape Measure™? v
Tape Measure™ edges ahead with ★ 4.4 vs ★ 3.2 (gap of 1.2 stars). Rating volume: Direct Assurance 5 ratings, Tape Measure™ 87K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Direct Assurance vs Tape Measure™ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Direct Assurance and $357.9K for Tape Measure™ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Direct Assurance or Tape Measure™ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.