Passport Photo - PhotoAiD vs Instagram

Passport Photo - PhotoAiD

Photo Aid
App Store
$0/mo
~$0/yr · 1.9M installs
VS

Instagram

Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner Instagram wins +1228314500% vs other
Installs winner Instagram wins +85749% vs other
MAU winner Instagram wins +4317% vs other
Rating winner Instagram wins +4% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 12283145× more per month than Passport Photo - PhotoAiD - $12.28M vs $0.
  2. Subscription model. Instagram runs a $14.99/mo subscription that compounds; Passport Photo - PhotoAiD relies on one-shot IAP or ads.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Passport Photo - PhotoAiD's ~1.9M - 858.5× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Passport Photo - PhotoAiD
vs
Instagram
Monthly revenue (est.)?
$0
$12.28M
Annual revenue (est.)
$0
$147.40M
Lifetime installs (est.)
1.9M
1.6B
Monthly active users (est.)?
582K
25.7M
App Store rating
4.49★
4.69★
Total ratings
17K
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
$14.99
IAP tiers detected
0 tiers
2 tiers

Passport Photo - PhotoAiD

Photo Aid
App Store
Category
Photo & Video
Price
Free
Released
Apr 10, 2020
Last updated
Jun 30, 2026
File size
113.9 MB
Content rating
4+
Version
3.5.4
Languages
Arabic, Croatian, Czech, Danish, Dutch, English +24 more
View full Passport Photo - PhotoAiD report →

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
Jun 29, 2026
File size
561.2 MB
Content rating
12+
Version
436.0.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Passport Photo - PhotoAiD trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Passport Photo - PhotoAiD or Instagram? v
Instagram earns about $12.28M per month, while Passport Photo - PhotoAiD earns about $0. That is a ∞× revenue gap (~$12.28M more per month for Instagram). Annual revenue: Passport Photo - PhotoAiD ≈ $0/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Passport Photo - PhotoAiD or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 1.9M for Passport Photo - PhotoAiD - a 858.5× gap. Passport Photo - PhotoAiD's App Store downloads are estimated from 17K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Passport Photo - PhotoAiD and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Passport Photo - PhotoAiD and Instagram offer? v
Passport Photo - PhotoAiD: no IAP detected on the public listing. Instagram: IAP range 2 tiers detected. Passport Photo - PhotoAiD runs a "No App Store revenue (monetizes off-store)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Passport Photo - PhotoAiD or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Passport Photo - PhotoAiD 17K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Passport Photo - PhotoAiD vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $0 for Passport Photo - PhotoAiD and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Passport Photo - PhotoAiD or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.