Ease Life - Smart Camera vs Instagram
Ease Life - Smart Camera
Hangzhou Vision Insight Technology Co.,Ltd.
App Store
$89.1K/mo
~$1.07M/yr · 327K installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.35M/yr · 1.6B installs
Revenue winner
Instagram wins
+13683% vs other
Installs winner
Instagram wins
+491726% vs other
MAU winner
Instagram wins
+25203% vs other
Rating winner
Instagram wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 138× more per month than Ease Life - Smart Camera - $12.28M vs $89.1K.
- Premium pricing. Instagram charges $14.99/mo vs Ease Life - Smart Camera's $6.25/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Ease Life - Smart Camera's ~327K - 4918.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Ease Life - Smart Camera
vs
Instagram
Monthly revenue (est.)?
$89.1K
▶
$12.28M
Annual revenue (est.)
$1.07M
▶
$147.35M
Lifetime installs (est.)
327K
▶
1.6B
Monthly active users (est.)?
102K
▶
25.7M
App Store rating
4.50★
▶
4.69★
Total ratings
4K
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$6.25
▶
$14.99
IAP tiers detected
0 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 3, 2021
- Last updated
- Jun 24, 2026
- File size
- 466.9 MB
- Content rating
- 12+
- Version
- 5.1054.50
- Languages
- Czech, English, French, German, Hebrew, Indonesian +13 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Ease Life - Smart Camera trajectory
Instagram trajectory
FAQ
Which makes more money, Ease Life - Smart Camera or Instagram? v
Instagram earns about $12.28M per month, while Ease Life - Smart Camera earns about $89.1K. That is a 137.8× revenue gap (~$12.19M more per month for Instagram). Annual revenue: Ease Life - Smart Camera ≈ $1.07M/year, Instagram ≈ $147.35M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Ease Life - Smart Camera or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 327K for Ease Life - Smart Camera - a 4918.3× gap. Ease Life - Smart Camera's App Store downloads are estimated from 4K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Ease Life - Smart Camera and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Ease Life - Smart Camera and Instagram offer? v
Ease Life - Smart Camera: no IAP detected on the public listing. Instagram: IAP range 2 tiers detected. Ease Life - Smart Camera runs a "Subscription (~$6.25/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Ease Life - Smart Camera or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Ease Life - Smart Camera 4K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Ease Life - Smart Camera vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $89.1K for Ease Life - Smart Camera and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Ease Life - Smart Camera or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.