eCalendar - Daily Planner vs Instagram

eCalendar - Daily Planner

Shenzhen Fujia Technology Co., Ltd.
App Store
$19.0K/mo
~$227.9K/yr · 752K installs
VS

Instagram

Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner Instagram wins +64119% vs other
Installs winner Instagram wins +212120% vs other
MAU winner Instagram wins +10714% vs other
Rating winner Instagram wins +2% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 642× more per month than eCalendar - Daily Planner - $12.20M vs $19.0K.
  2. Premium pricing. Instagram charges $14.99/mo vs eCalendar - Daily Planner's $2.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs eCalendar - Daily Planner's ~752K - 2122.2× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

eCalendar - Daily Planner
vs
Instagram
Monthly revenue (est.)?
$19.0K
$12.20M
Annual revenue (est.)
$227.9K
$146.36M
Lifetime installs (est.)
752K
1.6B
Monthly active users (est.)?
236K
25.5M
App Store rating
4.61★
4.69★
Total ratings
9K
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$2.99
$14.99
IAP tiers detected
2 tiers
=
2 tiers

eCalendar - Daily Planner

Shenzhen Fujia Technology Co., Ltd.
App Store
Category
Photo & Video
Price
Free
Released
Sep 30, 2024
Last updated
May 8, 2026
File size
254.0 MB
Content rating
4+
Version
1.40.0
Languages
English
View full eCalendar - Daily Planner report →

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

eCalendar - Daily Planner trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, eCalendar - Daily Planner or Instagram? v
Instagram earns about $12.20M per month, while eCalendar - Daily Planner earns about $19.0K. That is a 642.2× revenue gap (~$12.18M more per month for Instagram). Annual revenue: eCalendar - Daily Planner ≈ $227.9K/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, eCalendar - Daily Planner or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 752K for eCalendar - Daily Planner - a 2122.2× gap. eCalendar - Daily Planner's App Store downloads are estimated from 9K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are eCalendar - Daily Planner and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do eCalendar - Daily Planner and Instagram offer? v
eCalendar - Daily Planner: IAP range 2 tiers detected. Instagram: IAP range 2 tiers detected. eCalendar - Daily Planner runs a "Subscription (~$2.49/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, eCalendar - Daily Planner or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: eCalendar - Daily Planner 9K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these eCalendar - Daily Planner vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $19.0K for eCalendar - Daily Planner and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare eCalendar - Daily Planner or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.