eMeals - Healthy Meal Plans vs Starbucks Secret Menu Plus
eMeals - Healthy Meal Plans
eMeals, Inc.
App Store
$809.0K/mo
~$9.71M/yr · 5.7M installs
VS
Starbucks Secret Menu Plus
Anthem Ventures LLC
App Store
$37.6K/mo
~$450.8K/yr · 1.7M installs
Revenue winner
eMeals - Healthy Meal Plans wins
+2054% vs other
Installs winner
eMeals - Healthy Meal Plans wins
+238% vs other
MAU winner
eMeals - Healthy Meal Plans wins
+235% vs other
Rating winner
Starbucks Secret Menu Plus wins
+3% vs other
Why eMeals - Healthy Meal Plans is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- eMeals - Healthy Meal Plans earns roughly 22× more per month than Starbucks Secret Menu Plus - $809.0K vs $37.6K.
- Premium pricing. eMeals - Healthy Meal Plans charges $37.49/mo vs Starbucks Secret Menu Plus's $5.83/mo - higher ARPU per converted user.
- Bigger install base. eMeals - Healthy Meal Plans has ~5.7M lifetime installs vs Starbucks Secret Menu Plus's ~1.7M - 3.4× the funnel top.
- More monetization surfaces. eMeals - Healthy Meal Plans runs 3 IAP tiers vs 2 - more chances to convert users at the right price.
→ Find more apps with this revenue gap · Full eMeals - Healthy Meal Plans report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
eMeals - Healthy Meal Plans
vs
Starbucks Secret Menu Plus
Monthly revenue (est.)?
$809.0K
◀
$37.6K
Annual revenue (est.)
$9.71M
◀
$450.8K
Lifetime installs (est.)
5.7M
◀
1.7M
Monthly active users (est.)?
666K
◀
198K
App Store rating
4.61★
▶
4.74★
Total ratings
52K
◀
15K
US grossing rank
-
=
-
Cheapest monthly sub
$37.49
◀
$5.83
IAP tiers detected
3 tiers
◀
2 tiers
- Category
- Food & Drink
- Price
- Free
- Released
- Apr 16, 2013
- Last updated
- May 7, 2026
- File size
- 148.6 MB
- Content rating
- 12+
- Version
- 6.2.5
- Languages
- English
- Category
- Food & Drink
- Price
- Free
- Released
- Feb 13, 2021
- Last updated
- Feb 17, 2026
- File size
- 48.8 MB
- Content rating
- 4+
- Version
- 4.2
- Languages
- English
eMeals - Healthy Meal Plans trajectory
Starbucks Secret Menu Plus trajectory
FAQ
Which makes more money, eMeals - Healthy Meal Plans or Starbucks Secret Menu Plus? v
eMeals - Healthy Meal Plans earns about $809.0K per month, while Starbucks Secret Menu Plus earns about $37.6K. That is a 21.5× revenue gap (~$771.4K more per month for eMeals - Healthy Meal Plans). Annual revenue: eMeals - Healthy Meal Plans ≈ $9.71M/year, Starbucks Secret Menu Plus ≈ $450.8K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, eMeals - Healthy Meal Plans or Starbucks Secret Menu Plus? v
eMeals - Healthy Meal Plans leads with about 5.7M estimated downloads vs 1.7M for Starbucks Secret Menu Plus - a 3.4× gap. eMeals - Healthy Meal Plans's App Store downloads are estimated from 52K ratings × the standard 1:75 ratio. Starbucks Secret Menu Plus's App Store downloads are estimated from 15K ratings.
Are eMeals - Healthy Meal Plans and Starbucks Secret Menu Plus in the same App Store category and competing for the same money? v
Yes - both apps sit in the Food & Drink category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do eMeals - Healthy Meal Plans and Starbucks Secret Menu Plus offer? v
eMeals - Healthy Meal Plans: IAP range 3 tiers detected. Starbucks Secret Menu Plus: IAP range 2 tiers detected. eMeals - Healthy Meal Plans runs a "Subscription (~$37.49/mo)" monetization model; Starbucks Secret Menu Plus runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, eMeals - Healthy Meal Plans or Starbucks Secret Menu Plus? v
Starbucks Secret Menu Plus edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: eMeals - Healthy Meal Plans 52K ratings, Starbucks Secret Menu Plus 15K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these eMeals - Healthy Meal Plans vs Starbucks Secret Menu Plus revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $809.0K for eMeals - Healthy Meal Plans and $37.6K for Starbucks Secret Menu Plus are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Food & Drink) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare eMeals - Healthy Meal Plans or Starbucks Secret Menu Plus to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.