Expedition White Shark vs Official Life in the UK Test
Expedition White Shark
Marine Conservation Science Institute MCSI
App Store
$160/mo
~$1.9K/yr · 2K installs
VS
Official Life in the UK Test
TSO (The Stationery Office)
App Store
$80/mo
~$958/yr · 500 installs
Revenue winner
Expedition White Shark wins
+100% vs other
Installs winner
Expedition White Shark wins
+200% vs other
MAU winner
Expedition White Shark wins
+113% vs other
Rating winner
Expedition White Shark wins
+57% vs other
Why Expedition White Shark is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Expedition White Shark earns roughly 2× more per month than Official Life in the UK Test - $160 vs $80.
- Bigger install base. Expedition White Shark has ~2K lifetime installs vs Official Life in the UK Test's ~500 - 3.0× the funnel top.
- Better app store reviews. Expedition White Shark sits at 2.67★ vs 1.70★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Expedition White Shark report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Expedition White Shark
vs
Official Life in the UK Test
Monthly revenue (est.)?
$160
◀
$80
Annual revenue (est.)
$1.9K
◀
$958
Lifetime installs (est.)
2K
◀
500
Monthly active users (est.)?
99
◀
46.5
App Store rating
2.67★
◀
1.70★
Total ratings
30
◀
10
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$9.99
IAP tiers detected
0 tiers
▶
1 tiers
- Category
- Education
- Price
- USD3.99
- Released
- Jan 11, 2012
- Last updated
- Nov 18, 2021
- File size
- 98.0 MB
- Content rating
- 4+
- Version
- 112
- Languages
- -
- Category
- Education
- Price
- USD5.99
- Released
- Apr 12, 2013
- Last updated
- Feb 8, 2026
- File size
- 149.8 MB
- Content rating
- 4+
- Version
- 2.9.2
- Languages
- English
Expedition White Shark trajectory
Official Life in the UK Test trajectory
FAQ
Which makes more money, Expedition White Shark or Official Life in the UK Test? v
Expedition White Shark earns about $160 per month, while Official Life in the UK Test earns about $80. That is a 2.0× revenue gap (~$80 more per month for Expedition White Shark). Annual revenue: Expedition White Shark ≈ $1.9K/year, Official Life in the UK Test ≈ $958/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Expedition White Shark or Official Life in the UK Test? v
Expedition White Shark leads with about 2K estimated downloads vs 500 for Official Life in the UK Test - a 3.0× gap. Expedition White Shark's App Store downloads are estimated from 30 ratings × the standard 1:75 ratio. Official Life in the UK Test's App Store downloads are estimated from 10 ratings.
Are Expedition White Shark and Official Life in the UK Test in the same App Store category and competing for the same money? v
Yes - both apps sit in the Education category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Expedition White Shark and Official Life in the UK Test offer? v
Expedition White Shark: no IAP detected on the public listing. Official Life in the UK Test: IAP range 1 tiers detected. Expedition White Shark runs a "Paid app ($3.99)" monetization model; Official Life in the UK Test runs "Paid app ($5.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Expedition White Shark or Official Life in the UK Test? v
Expedition White Shark edges ahead with ★ 2.7 vs ★ 1.7 (gap of 1.0 stars). Rating volume: Expedition White Shark 30 ratings, Official Life in the UK Test 10 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Expedition White Shark vs Official Life in the UK Test revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $160 for Expedition White Shark and $80 for Official Life in the UK Test are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Education) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Expedition White Shark or Official Life in the UK Test to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.