ExpressVPN · Secure & Fast VPN vs Google
ExpressVPN · Secure & Fast VPN
Express VPN
App Store
$3.00M/mo
~$36.04M/yr · 62.2M installs
VS
Google
App Store
$4.70M/mo
~$56.45M/yr · 773.0M installs
Revenue winner
Google wins
+57% vs other
Installs winner
Google wins
+1143% vs other
MAU winner
Google wins
+124% vs other
Rating winner
ExpressVPN · Secure & Fast VPN wins
+1% vs other
Why Google is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Google earns roughly 2× more per month than ExpressVPN · Secure & Fast VPN - $4.70M vs $3.00M.
- Premium pricing. Google charges $19.99/mo vs ExpressVPN · Secure & Fast VPN's $11.99/mo - higher ARPU per converted user.
- Bigger install base. Google has ~773.0M lifetime installs vs ExpressVPN · Secure & Fast VPN's ~62.2M - 12.4× the funnel top.
- More monetization surfaces. Google runs 7 IAP tiers vs 6 - more chances to convert users at the right price.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
ExpressVPN · Secure & Fast VPN
vs
Google
Monthly revenue (est.)?
$3.00M
▶
$4.70M
Annual revenue (est.)
$36.04M
▶
$56.45M
Lifetime installs (est.)
62.2M
▶
773.0M
Monthly active users (est.)?
3.1M
▶
7.0M
App Store rating
4.68★
◀
4.65★
Total ratings
414K
▶
4.5M
US grossing rank
-
=
-
Cheapest monthly sub
$11.99
▶
$19.99
IAP tiers detected
6 tiers
▶
7 tiers
- Category
- Utilities
- Price
- Free
- Released
- Aug 11, 2014
- Last updated
- May 4, 2026
- File size
- 181.8 MB
- Content rating
- 4+
- Version
- 12.52.0
- Languages
- Danish, Dutch, English, Finnish, French, German +11 more
- Category
- Utilities
- Price
- Free
- Released
- Feb 12, 2019
- Last updated
- May 4, 2026
- File size
- 392.0 MB
- Content rating
- 17+
- Version
- 419.4
- Languages
- Arabic, BN, Bulgarian, Catalan, Croatian, Czech +35 more
ExpressVPN · Secure & Fast VPN trajectory
Google trajectory
FAQ
Which makes more money, ExpressVPN · Secure & Fast VPN or Google? v
Google earns about $4.70M per month, while ExpressVPN · Secure & Fast VPN earns about $3.00M. That is a 1.6× revenue gap (~$1.70M more per month for Google). Annual revenue: ExpressVPN · Secure & Fast VPN ≈ $36.04M/year, Google ≈ $56.45M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, ExpressVPN · Secure & Fast VPN or Google? v
Google leads with about 773.0M estimated downloads vs 62.2M for ExpressVPN · Secure & Fast VPN - a 12.4× gap. ExpressVPN · Secure & Fast VPN's App Store downloads are estimated from 414K ratings × the standard 1:75 ratio. Google's App Store downloads are estimated from 4.5M ratings.
Are ExpressVPN · Secure & Fast VPN and Google in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do ExpressVPN · Secure & Fast VPN and Google offer? v
ExpressVPN · Secure & Fast VPN: IAP range 6 tiers detected. Google: IAP range 7 tiers detected. ExpressVPN · Secure & Fast VPN runs a "Subscription (~$11.99/mo, security)" monetization model; Google runs "Subscription (~$19.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, ExpressVPN · Secure & Fast VPN or Google? v
ExpressVPN · Secure & Fast VPN edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: ExpressVPN · Secure & Fast VPN 414K ratings, Google 4.5M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these ExpressVPN · Secure & Fast VPN vs Google revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.00M for ExpressVPN · Secure & Fast VPN and $4.70M for Google are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare ExpressVPN · Secure & Fast VPN or Google to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.