f/ Tools vs Instagram
f/ Tools
David Quiles
App Store
$53/mo
~$639/yr · 400 installs
VS
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
Revenue winner
Instagram wins
+459989938% vs other
Installs winner
Instagram wins
+398711345% vs other
MAU winner
Instagram wins
+430009513% vs other
Rating winner
Instagram wins
+28% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4599900× more per month than f/ Tools - $243.79M vs $53.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; f/ Tools relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs f/ Tools's ~400 - 3987114.5× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 3.67★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
f/ Tools
vs
Instagram
Monthly revenue (est.)?
$53
▶
$243.79M
Annual revenue (est.)
$639
▶
$2.93B
Lifetime installs (est.)
400
▶
1.6B
Monthly active users (est.)?
117.2
▶
504.0M
App Store rating
3.67★
▶
4.69★
Total ratings
6
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$14.99
IAP tiers detected
0 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- USD4.99
- Released
- Jul 8, 2013
- Last updated
- May 1, 2026
- File size
- 9.5 MB
- Content rating
- 4+
- Version
- 2.4
- Languages
- English, Spanish
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
f/ Tools trajectory
Instagram trajectory
FAQ
Which makes more money, f/ Tools or Instagram? v
Instagram earns about $243.79M per month, while f/ Tools earns about $53. That is a 4599900.4× revenue gap (~$243.79M more per month for Instagram). Annual revenue: f/ Tools ≈ $639/year, Instagram ≈ $2.93B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, f/ Tools or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 400 for f/ Tools - a 3987114.5× gap. f/ Tools's App Store downloads are estimated from 6 ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are f/ Tools and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do f/ Tools and Instagram offer? v
f/ Tools: no IAP detected on the public listing. Instagram: IAP range 2 tiers detected. f/ Tools runs a "Paid app ($4.99)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, f/ Tools or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 3.7 (gap of 1.0 stars). Rating volume: f/ Tools 6 ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these f/ Tools vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $53 for f/ Tools and $243.79M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare f/ Tools or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.