FaceApp: Perfect Face Editor vs Instagram
FaceApp: Perfect Face Editor
FaceApp Technology Limited
App Store
$3.96M/mo
~$47.57M/yr · 300.3M installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.24M/yr · 1.6B installs
Revenue winner
Instagram wins
+209% vs other
Installs winner
Instagram wins
+435% vs other
MAU winner
Instagram wins
+68% vs other
Rating winner
FaceApp: Perfect Face Editor wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 3× more per month than FaceApp: Perfect Face Editor - $12.27M vs $3.96M.
- Premium pricing. Instagram charges $14.99/mo vs FaceApp: Perfect Face Editor's $10.00/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs FaceApp: Perfect Face Editor's ~300.3M - 5.3× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
FaceApp: Perfect Face Editor
vs
Instagram
Monthly revenue (est.)?
$3.96M
▶
$12.27M
Annual revenue (est.)
$47.57M
▶
$147.24M
Lifetime installs (est.)
300.3M
▶
1.6B
Monthly active users (est.)?
15.3M
▶
25.7M
App Store rating
4.73★
◀
4.69★
Total ratings
1.8M
▶
29.2M
US grossing rank
#60
◀
-
Cheapest monthly sub
$10.00
▶
$14.99
IAP tiers detected
1 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 24, 2017
- Last updated
- Jun 19, 2026
- File size
- 142.5 MB
- Content rating
- 12+
- Version
- 26.1.3
- Languages
- Arabic, HY, Croatian, Czech, Danish, Dutch +28 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
FaceApp: Perfect Face Editor trajectory
Instagram trajectory
FAQ
Which makes more money, FaceApp: Perfect Face Editor or Instagram? v
Instagram earns about $12.27M per month, while FaceApp: Perfect Face Editor earns about $3.96M. That is a 3.1× revenue gap (~$8.31M more per month for Instagram). Annual revenue: FaceApp: Perfect Face Editor ≈ $47.57M/year, Instagram ≈ $147.24M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, FaceApp: Perfect Face Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 300.3M for FaceApp: Perfect Face Editor - a 5.3× gap. FaceApp: Perfect Face Editor's App Store downloads are estimated from 1.8M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are FaceApp: Perfect Face Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do FaceApp: Perfect Face Editor and Instagram offer? v
FaceApp: Perfect Face Editor: IAP range 1 tiers detected. Instagram: IAP range 2 tiers detected. FaceApp: Perfect Face Editor runs a "Subscription (~$10.00/mo) · calibrated by US grossing rank #60" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, FaceApp: Perfect Face Editor or Instagram? v
FaceApp: Perfect Face Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: FaceApp: Perfect Face Editor 1.8M ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these FaceApp: Perfect Face Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.96M for FaceApp: Perfect Face Editor and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare FaceApp: Perfect Face Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.