FaceApp: Perfect Face Editor vs Instagram
FaceApp: Perfect Face Editor
FaceApp Technology Limited
App Store
$17.72M/mo
~$212.60M/yr · 297.3M installs
VS
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
Revenue winner
Instagram wins
+1276% vs other
Installs winner
Instagram wins
+436% vs other
MAU winner
Instagram wins
+436% vs other
Rating winner
FaceApp: Perfect Face Editor wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 14× more per month than FaceApp: Perfect Face Editor - $243.79M vs $17.72M.
- Premium pricing. Instagram charges $14.99/mo vs FaceApp: Perfect Face Editor's $10.00/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs FaceApp: Perfect Face Editor's ~297.3M - 5.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
FaceApp: Perfect Face Editor
vs
Instagram
Monthly revenue (est.)?
$17.72M
▶
$243.79M
Annual revenue (est.)
$212.60M
▶
$2.93B
Lifetime installs (est.)
297.3M
▶
1.6B
Monthly active users (est.)?
94.0M
▶
504.0M
App Store rating
4.73★
◀
4.69★
Total ratings
1.7M
▶
29.0M
US grossing rank
#72
◀
-
Cheapest monthly sub
$10.00
▶
$14.99
IAP tiers detected
1 tiers
▶
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 24, 2017
- Last updated
- Apr 30, 2026
- File size
- 139.4 MB
- Content rating
- 12+
- Version
- 26.1.0
- Languages
- Arabic, HY, Croatian, Czech, Danish, Dutch +28 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
FaceApp: Perfect Face Editor trajectory
Instagram trajectory
FAQ
Which makes more money, FaceApp: Perfect Face Editor or Instagram? v
Instagram earns about $243.79M per month, while FaceApp: Perfect Face Editor earns about $17.72M. That is a 13.8× revenue gap (~$226.08M more per month for Instagram). Annual revenue: FaceApp: Perfect Face Editor ≈ $212.60M/year, Instagram ≈ $2.93B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, FaceApp: Perfect Face Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 297.3M for FaceApp: Perfect Face Editor - a 5.4× gap. FaceApp: Perfect Face Editor's App Store downloads are estimated from 1.7M ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are FaceApp: Perfect Face Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do FaceApp: Perfect Face Editor and Instagram offer? v
FaceApp: Perfect Face Editor: IAP range 1 tiers detected. Instagram: IAP range 2 tiers detected. FaceApp: Perfect Face Editor runs a "Subscription (~$10.00/mo) · calibrated by US grossing rank #72" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, FaceApp: Perfect Face Editor or Instagram? v
FaceApp: Perfect Face Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: FaceApp: Perfect Face Editor 1.7M ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these FaceApp: Perfect Face Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $17.72M for FaceApp: Perfect Face Editor and $243.79M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare FaceApp: Perfect Face Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.