Facebook vs Kik Messaging & Chat App

Facebook

Meta Platforms, Inc.
App Store
$2.63M/mo
~$31.60M/yr · 1.5B installs
VS

Kik Messaging & Chat App

Medialab - Kik
App Store
$7.61M/mo
~$91.34M/yr · 72.6M installs
Revenue winner Kik Messaging & Chat App wins +189% vs other
Installs winner Facebook wins +1944% vs other
MAU winner Facebook wins +108% vs other
Rating winner Facebook wins +6% vs other

Why Kik Messaging & Chat App is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Kik Messaging & Chat App earns roughly 3× more per month than Facebook - $7.61M vs $2.63M.
  2. Premium pricing. Kik Messaging & Chat App charges $14.99/mo vs Facebook's $2.49/mo - higher ARPU per converted user.
  3. More monetization surfaces. Kik Messaging & Chat App runs 10 IAP tiers vs 9 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Kik Messaging & Chat App report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Facebook
vs
Kik Messaging & Chat App
Monthly revenue (est.)?
$2.63M
$7.61M
Annual revenue (est.)
$31.60M
$91.34M
Lifetime installs (est.)
1.5B
72.6M
Monthly active users (est.)?
32.7M
15.7M
App Store rating
4.52★
4.26★
Total ratings
27.0M
484K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
$14.99
IAP tiers detected
9 tiers
10 tiers

Facebook

Meta Platforms, Inc.
App Store
Category
Social Networking
Price
Free
Released
Feb 5, 2019
Last updated
Jun 25, 2026
File size
461.2 MB
Content rating
12+
Version
567.0.0
Languages
Arabic, Croatian, Czech, Danish, Dutch, English +26 more
View full Facebook report →

Kik Messaging & Chat App

Medialab - Kik
App Store
Category
Social Networking
Price
Free
Released
Apr 10, 2010
Last updated
Jun 23, 2026
File size
269.6 MB
Content rating
17+
Version
17.13.3
Languages
Arabic, English, French, German, Italian, Japanese +7 more
View full Kik Messaging & Chat App report →

Facebook trajectory

JulAugSepOctNovDecJanFebMarAprMayJun

Kik Messaging & Chat App trajectory

JulAugSepOctNovDecJanFebMarAprMayJun

FAQ

Which makes more money, Facebook or Kik Messaging & Chat App? v
Kik Messaging & Chat App earns about $7.61M per month, while Facebook earns about $2.63M. That is a 2.9× revenue gap (~$4.98M more per month for Kik Messaging & Chat App). Annual revenue: Facebook ≈ $31.60M/year, Kik Messaging & Chat App ≈ $91.34M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Kik Messaging & Chat App? v
Facebook leads with about 1.5B estimated downloads vs 72.6M for Kik Messaging & Chat App - a 20.4× gap. Facebook's App Store downloads are estimated from 27.0M ratings × the standard 1:75 ratio. Kik Messaging & Chat App's App Store downloads are estimated from 484K ratings.
Are Facebook and Kik Messaging & Chat App in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Kik Messaging & Chat App offer? v
Facebook: IAP range 9 tiers detected. Kik Messaging & Chat App: IAP range 10 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Kik Messaging & Chat App runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Kik Messaging & Chat App? v
Facebook edges ahead with ★ 4.5 vs ★ 4.3 (gap of 0.3 stars). Rating volume: Facebook 27.0M ratings, Kik Messaging & Chat App 484K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Kik Messaging & Chat App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.63M for Facebook and $7.61M for Kik Messaging & Chat App are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Kik Messaging & Chat App to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.