Facebook vs Kik Messaging & Chat App
Meta Platforms, Inc.
App Store
$51.15M/mo
~$613.81M/yr · 1.4B installs
VS
Kik Messaging & Chat App
Medialab - Kik
App Store
$15.21M/mo
~$182.48M/yr · 72.5M installs
Revenue winner
Facebook wins
+236% vs other
Installs winner
Facebook wins
+1887% vs other
MAU winner
Facebook wins
+1924% vs other
Rating winner
Facebook wins
+6% vs other
Why Facebook is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 3× more per month than Kik Messaging & Chat App - $51.15M vs $15.21M.
- Aggressive pricing. Facebook undercuts at $2.49/mo vs $14.99/mo - converts a higher % of free users.
- Bigger install base. Facebook has ~1.4B lifetime installs vs Kik Messaging & Chat App's ~72.5M - 19.9× the funnel top.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Kik Messaging & Chat App
Monthly revenue (est.)?
$51.15M
◀
$15.21M
Annual revenue (est.)
$613.81M
◀
$182.48M
Lifetime installs (est.)
1.4B
◀
72.5M
Monthly active users (est.)?
635.8M
◀
31.4M
App Store rating
4.52★
◀
4.26★
Total ratings
26.2M
◀
484K
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
▶
$14.99
IAP tiers detected
9 tiers
▶
10 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- May 6, 2026
- File size
- 435.3 MB
- Content rating
- 12+
- Version
- 560.1
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social Networking
- Price
- Free
- Released
- Apr 10, 2010
- Last updated
- May 5, 2026
- File size
- 260.2 MB
- Content rating
- 17+
- Version
- 17.12.1
- Languages
- Arabic, English, French, German, Italian, Japanese +7 more
Facebook trajectory
Kik Messaging & Chat App trajectory
FAQ
Which makes more money, Facebook or Kik Messaging & Chat App? v
Facebook earns about $51.15M per month, while Kik Messaging & Chat App earns about $15.21M. That is a 3.4× revenue gap (~$35.94M more per month for Facebook). Annual revenue: Facebook ≈ $613.81M/year, Kik Messaging & Chat App ≈ $182.48M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Kik Messaging & Chat App? v
Facebook leads with about 1.4B estimated downloads vs 72.5M for Kik Messaging & Chat App - a 19.9× gap. Facebook's App Store downloads are estimated from 26.2M ratings × the standard 1:75 ratio. Kik Messaging & Chat App's App Store downloads are estimated from 484K ratings.
Are Facebook and Kik Messaging & Chat App in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Kik Messaging & Chat App offer? v
Facebook: IAP range 9 tiers detected. Kik Messaging & Chat App: IAP range 10 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Kik Messaging & Chat App runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Kik Messaging & Chat App? v
Facebook edges ahead with ★ 4.5 vs ★ 4.3 (gap of 0.3 stars). Rating volume: Facebook 26.2M ratings, Kik Messaging & Chat App 484K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Kik Messaging & Chat App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $51.15M for Facebook and $15.21M for Kik Messaging & Chat App are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Kik Messaging & Chat App to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.