Facebook vs Threads
Meta Platforms, Inc.
App Store
$2.63M/mo
~$31.52M/yr · 1.5B installs
VS
Threads
Instagram, Inc.
App Store
$10.32M/mo
~$123.89M/yr · 345.8M installs
Revenue winner
Threads wins
+293% vs other
Installs winner
Facebook wins
+328% vs other
MAU winner
Facebook wins
+33% vs other
Rating winner
Threads wins
+3% vs other
Why Threads is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Threads earns roughly 4× more per month than Facebook - $10.32M vs $2.63M.
- Premium pricing. Threads charges $12.99/mo vs Facebook's $2.49/mo - higher ARPU per converted user.
→ Find more apps with this revenue gap · Full Threads report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Threads
Monthly revenue (est.)?
$2.63M
▶
$10.32M
Annual revenue (est.)
$31.52M
▶
$123.89M
Lifetime installs (est.)
1.5B
◀
345.8M
Monthly active users (est.)?
32.6M
◀
24.5M
App Store rating
4.52★
▶
4.64★
Total ratings
26.9M
◀
2.0M
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
▶
$12.99
IAP tiers detected
9 tiers
◀
4 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- Jun 18, 2026
- File size
- 452.7 MB
- Content rating
- 12+
- Version
- 566.1
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- Jun 22, 2026
- File size
- 201.4 MB
- Content rating
- 12+
- Version
- 435.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Facebook trajectory
Threads trajectory
FAQ
Which makes more money, Facebook or Threads? v
Threads earns about $10.32M per month, while Facebook earns about $2.63M. That is a 3.9× revenue gap (~$7.70M more per month for Threads). Annual revenue: Facebook ≈ $31.52M/year, Threads ≈ $123.89M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Threads? v
Facebook leads with about 1.5B estimated downloads vs 345.8M for Threads - a 4.3× gap. Facebook's App Store downloads are estimated from 26.9M ratings × the standard 1:75 ratio. Threads's App Store downloads are estimated from 2.0M ratings.
Are Facebook and Threads in the same App Store category and competing for the same money? v
Yes - both apps sit in the Social Networking category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Threads offer? v
Facebook: IAP range 9 tiers detected. Threads: IAP range 4 tiers detected. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Threads runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Threads? v
Threads edges ahead with ★ 4.6 vs ★ 4.5 (gap of 0.1 stars). Rating volume: Facebook 26.9M ratings, Threads 2.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Threads revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.63M for Facebook and $10.32M for Threads are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social Networking) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Threads to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.