Facetune: Photo & Video Editor vs Instagram
Facetune: Photo & Video Editor
Lightricks Ltd.
App Store
$2.91M/mo
~$34.90M/yr · 55.6M installs
VS
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
Revenue winner
Instagram wins
+322% vs other
Installs winner
Instagram wins
+2788% vs other
MAU winner
Instagram wins
+194% vs other
Rating winner
Instagram wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4× more per month than Facetune: Photo & Video Editor - $12.28M vs $2.91M.
- Premium pricing. Instagram charges $14.99/mo vs Facetune: Photo & Video Editor's $5.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Facetune: Photo & Video Editor's ~55.6M - 28.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facetune: Photo & Video Editor
vs
Instagram
Monthly revenue (est.)?
$2.91M
▶
$12.28M
Annual revenue (est.)
$34.90M
▶
$147.40M
Lifetime installs (est.)
55.6M
▶
1.6B
Monthly active users (est.)?
8.7M
▶
25.7M
App Store rating
4.62★
▶
4.69★
Total ratings
371K
▶
29.2M
US grossing rank
#49
◀
-
Cheapest monthly sub
$5.99
▶
$14.99
IAP tiers detected
3 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 24, 2016
- Last updated
- Jun 29, 2026
- File size
- 553.3 MB
- Content rating
- 12+
- Version
- 26.18
- Languages
- Arabic, Bulgarian, Catalan, Croatian, Czech, Danish +26 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Facetune: Photo & Video Editor trajectory
Instagram trajectory
FAQ
Which makes more money, Facetune: Photo & Video Editor or Instagram? v
Instagram earns about $12.28M per month, while Facetune: Photo & Video Editor earns about $2.91M. That is a 4.2× revenue gap (~$9.37M more per month for Instagram). Annual revenue: Facetune: Photo & Video Editor ≈ $34.90M/year, Instagram ≈ $147.40M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facetune: Photo & Video Editor or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 55.6M for Facetune: Photo & Video Editor - a 28.9× gap. Facetune: Photo & Video Editor's App Store downloads are estimated from 371K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Facetune: Photo & Video Editor and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facetune: Photo & Video Editor and Instagram offer? v
Facetune: Photo & Video Editor: IAP range 3 tiers detected. Instagram: IAP range 2 tiers detected. Facetune: Photo & Video Editor runs a "Subscription (~$5.99/mo) · calibrated by US grossing rank #49" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facetune: Photo & Video Editor or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Facetune: Photo & Video Editor 371K ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facetune: Photo & Video Editor vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.91M for Facetune: Photo & Video Editor and $12.28M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facetune: Photo & Video Editor or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.