Filmora: AI Video Editor&Maker vs Instagram
Filmora: AI Video Editor&Maker
Shenzhen Wondershare Software Co., Ltd
App Store
$987.5K/mo
~$11.85M/yr · 9.7M installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.38M/yr · 1.6B installs
Revenue winner
Instagram wins
+1135% vs other
Installs winner
Instagram wins
+16349% vs other
MAU winner
Instagram wins
+735% vs other
Rating winner
Instagram wins
+0% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 12× more per month than Filmora: AI Video Editor&Maker - $12.20M vs $987.5K.
- Premium pricing. Instagram charges $14.99/mo vs Filmora: AI Video Editor&Maker's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Filmora: AI Video Editor&Maker's ~9.7M - 164.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Filmora: AI Video Editor&Maker
vs
Instagram
Monthly revenue (est.)?
$987.5K
▶
$12.20M
Annual revenue (est.)
$11.85M
▶
$146.38M
Lifetime installs (est.)
9.7M
▶
1.6B
Monthly active users (est.)?
3.1M
▶
25.5M
App Store rating
4.68★
▶
4.69★
Total ratings
88K
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$14.99
IAP tiers detected
9 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 28, 2016
- Last updated
- May 1, 2026
- File size
- 695.0 MB
- Content rating
- 4+
- Version
- 15.4.02
- Languages
- Arabic, Dutch, English, French, German, Hindi +14 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Filmora: AI Video Editor&Maker trajectory
Instagram trajectory
FAQ
Which makes more money, Filmora: AI Video Editor&Maker or Instagram? v
Instagram earns about $12.20M per month, while Filmora: AI Video Editor&Maker earns about $987.5K. That is a 12.4× revenue gap (~$11.21M more per month for Instagram). Annual revenue: Filmora: AI Video Editor&Maker ≈ $11.85M/year, Instagram ≈ $146.38M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Filmora: AI Video Editor&Maker or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 9.7M for Filmora: AI Video Editor&Maker - a 164.5× gap. Filmora: AI Video Editor&Maker's App Store downloads are estimated from 88K ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are Filmora: AI Video Editor&Maker and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Filmora: AI Video Editor&Maker and Instagram offer? v
Filmora: AI Video Editor&Maker: IAP range 9 tiers detected. Instagram: IAP range 2 tiers detected. Filmora: AI Video Editor&Maker runs a "Subscription (~$9.99/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Filmora: AI Video Editor&Maker or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Filmora: AI Video Editor&Maker 88K ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Filmora: AI Video Editor&Maker vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $987.5K for Filmora: AI Video Editor&Maker and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Filmora: AI Video Editor&Maker or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.