Filterly - AI Photo Enhancer vs Instagram
Filterly - AI Photo Enhancer
Asana Rebel GmbH
App Store
$1.0K/mo
~$12.4K/yr · 18K installs
VS
Instagram, Inc.
App Store
$12.27M/mo
~$147.25M/yr · 1.6B installs
Revenue winner
Instagram wins
+1184312% vs other
Installs winner
Instagram wins
+8968714% vs other
MAU winner
Instagram wins
+467330% vs other
Rating winner
Instagram wins
+9% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 11844× more per month than Filterly - AI Photo Enhancer - $12.27M vs $1.0K.
- Premium pricing. Instagram charges $14.99/mo vs Filterly - AI Photo Enhancer's $8.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Filterly - AI Photo Enhancer's ~18K - 89688.1× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 4.31★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Filterly - AI Photo Enhancer
vs
Instagram
Monthly revenue (est.)?
$1.0K
▶
$12.27M
Annual revenue (est.)
$12.4K
▶
$147.25M
Lifetime installs (est.)
18K
▶
1.6B
Monthly active users (est.)?
5K
▶
25.7M
App Store rating
4.31★
▶
4.69★
Total ratings
358
▶
29.2M
US grossing rank
-
=
-
Cheapest monthly sub
$8.99
▶
$14.99
IAP tiers detected
5 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 13, 2024
- Last updated
- Jun 22, 2026
- File size
- 60.7 MB
- Content rating
- 4+
- Version
- 2.9.2
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +14 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 22, 2026
- File size
- 562.9 MB
- Content rating
- 12+
- Version
- 435.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
Filterly - AI Photo Enhancer trajectory
Instagram trajectory
FAQ
Which makes more money, Filterly - AI Photo Enhancer or Instagram? v
Instagram earns about $12.27M per month, while Filterly - AI Photo Enhancer earns about $1.0K. That is a 11844.1× revenue gap (~$12.27M more per month for Instagram). Annual revenue: Filterly - AI Photo Enhancer ≈ $12.4K/year, Instagram ≈ $147.25M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Filterly - AI Photo Enhancer or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 18K for Filterly - AI Photo Enhancer - a 89688.1× gap. Filterly - AI Photo Enhancer's App Store downloads are estimated from 358 ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.2M ratings.
Are Filterly - AI Photo Enhancer and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Filterly - AI Photo Enhancer and Instagram offer? v
Filterly - AI Photo Enhancer: IAP range 5 tiers detected. Instagram: IAP range 2 tiers detected. Filterly - AI Photo Enhancer runs a "Subscription (~$5.83/mo)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Filterly - AI Photo Enhancer or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.3 (gap of 0.4 stars). Rating volume: Filterly - AI Photo Enhancer 358 ratings, Instagram 29.2M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Filterly - AI Photo Enhancer vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.0K for Filterly - AI Photo Enhancer and $12.27M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Filterly - AI Photo Enhancer or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.