Fitbit vs Niva Bupa Health
Fitbit
Google LLC
Google Play
$4.66M/mo
~$55.95M/yr · 253.3M installs
VS
Niva Bupa Health
Niva Bupa Health Insurance
Google Play
$0/mo
~$0/yr · 13.4M installs
Revenue winner
Fitbit wins
+466274400% vs other
Installs winner
Fitbit wins
+1796% vs other
MAU winner
Fitbit wins
+491% vs other
Rating winner
Niva Bupa Health wins
+11% vs other
Why Fitbit is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Fitbit earns roughly 4662744× more per month than Niva Bupa Health - $4.66M vs $0.
- Subscription model. Fitbit runs a $28.27/mo subscription that compounds; Niva Bupa Health relies on one-shot IAP or ads.
- Bigger install base. Fitbit has ~253.3M lifetime installs vs Niva Bupa Health's ~13.4M - 19.0× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Fitbit
vs
Niva Bupa Health
Monthly revenue (est.)?
$4.66M
◀
$0
Annual revenue (est.)
$55.95M
◀
$0
Lifetime installs (est.)
253.3M
◀
13.4M
Monthly active users (est.)?
6.1M
◀
1.0M
App Store rating
4.15★
▶
4.60★
Total ratings
1.3M
◀
118K
US grossing rank
-
=
-
Cheapest monthly sub
$28.27
◀
No sub
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Mar 16, 2012
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Everyone
- Version
- VARY
- Languages
- -
- Category
- Health & Fitness
- Price
- Free
- Released
- Feb 10, 2021
- Last updated
- Apr 20, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.1.0
- Languages
- -
Fitbit trajectory
Niva Bupa Health trajectory
FAQ
Which makes more money, Fitbit or Niva Bupa Health? v
Fitbit earns about $4.66M per month, while Niva Bupa Health earns about $0. That is a ∞× revenue gap (~$4.66M more per month for Fitbit). Annual revenue: Fitbit ≈ $55.95M/year, Niva Bupa Health ≈ $0/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Fitbit or Niva Bupa Health? v
Fitbit leads with about 253.3M estimated downloads vs 13.4M for Niva Bupa Health - a 19.0× gap. Fitbit reports 100,000,000+ installs on Google Play. Niva Bupa Health reports 10,000,000+ installs on Google Play.
Are Fitbit and Niva Bupa Health in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Fitbit and Niva Bupa Health offer? v
Fitbit: IAP range $7.99 - $99.99 per item. Niva Bupa Health: no IAP detected on the public listing. Fitbit runs a "Subscription (~$28.27/mo, wellness)" monetization model; Niva Bupa Health runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Fitbit or Niva Bupa Health? v
Niva Bupa Health edges ahead with ★ 4.6 vs ★ 4.1 (gap of 0.5 stars). Rating volume: Fitbit 245K ratings, Niva Bupa Health 46 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Fitbit vs Niva Bupa Health revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $4.66M for Fitbit and $0 for Niva Bupa Health are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Fitbit or Niva Bupa Health to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.