Fitbit: Health & Fitness vs Hers: Women’s Healthcare
Fitbit: Health & Fitness
Google
App Store
$2.71M/mo
~$32.47M/yr · 98.7M installs
VS
Hers: Women’s Healthcare
Hims & Hers
Google Play
$29.7K/mo
~$356.2K/yr · 417K installs
Revenue winner
Fitbit: Health & Fitness wins
+9015% vs other
Installs winner
Fitbit: Health & Fitness wins
+23567% vs other
MAU winner
Fitbit: Health & Fitness wins
+23946% vs other
Rating winner
Fitbit: Health & Fitness wins
+14% vs other
Why Fitbit: Health & Fitness is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Fitbit: Health & Fitness earns roughly 91× more per month than Hers: Women’s Healthcare - $2.71M vs $29.7K.
- Aggressive pricing. Fitbit: Health & Fitness undercuts at $9.99/mo vs $13.00/mo - converts a higher % of free users.
- Bigger install base. Fitbit: Health & Fitness has ~98.7M lifetime installs vs Hers: Women’s Healthcare's ~417K - 236.7× the funnel top.
- Better app store reviews. Fitbit: Health & Fitness sits at 4.53★ vs 3.96★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Fitbit: Health & Fitness report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Fitbit: Health & Fitness
vs
Hers: Women’s Healthcare
Monthly revenue (est.)?
$2.71M
◀
$29.7K
Annual revenue (est.)
$32.47M
◀
$356.2K
Lifetime installs (est.)
98.7M
◀
417K
Monthly active users (est.)?
12.5M
◀
52K
App Store rating
4.53★
◀
3.96★
Total ratings
658K
◀
2K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$13.00
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Oct 18, 2011
- Last updated
- May 7, 2026
- File size
- 450.2 MB
- Content rating
- 4+
- Version
- 4.69
- Languages
- Czech, Danish, Dutch, English, ET, Finnish +22 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Aug 15, 2022
- Last updated
- Apr 24, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 6.18.0
- Languages
- -
Fitbit: Health & Fitness trajectory
Hers: Women’s Healthcare trajectory
FAQ
Which makes more money, Fitbit: Health & Fitness or Hers: Women’s Healthcare? v
Fitbit: Health & Fitness earns about $2.71M per month, while Hers: Women’s Healthcare earns about $29.7K. That is a 91.1× revenue gap (~$2.68M more per month for Fitbit: Health & Fitness). Annual revenue: Fitbit: Health & Fitness ≈ $32.47M/year, Hers: Women’s Healthcare ≈ $356.2K/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Fitbit: Health & Fitness or Hers: Women’s Healthcare? v
Fitbit: Health & Fitness leads with about 98.7M estimated downloads vs 417K for Hers: Women’s Healthcare - a 236.7× gap. Fitbit: Health & Fitness's App Store downloads are estimated from 658K ratings × the standard 1:75 ratio. Hers: Women’s Healthcare reports 100,000+ installs on Google Play.
Are Fitbit: Health & Fitness and Hers: Women’s Healthcare in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Fitbit: Health & Fitness and Hers: Women’s Healthcare offer? v
Fitbit: Health & Fitness: IAP range 2 tiers detected. Hers: Women’s Healthcare: no IAP detected on the public listing. Fitbit: Health & Fitness runs a "Subscription (~$6.67/mo)" monetization model; Hers: Women’s Healthcare runs "Subscription (~$13.00/mo, wellness)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Fitbit: Health & Fitness or Hers: Women’s Healthcare? v
Fitbit: Health & Fitness edges ahead with ★ 4.5 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Fitbit: Health & Fitness 658K ratings, Hers: Women’s Healthcare 541 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Fitbit: Health & Fitness vs Hers: Women’s Healthcare revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.71M for Fitbit: Health & Fitness and $29.7K for Hers: Women’s Healthcare are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Fitbit: Health & Fitness or Hers: Women’s Healthcare to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.