Fitbit: Health & Fitness vs naou.
Fitbit: Health & Fitness
Google
App Store
$5.41M/mo
~$64.94M/yr · 98.7M installs
VS
naou.
NAOU.
App Store
$65/mo
~$783/yr · 400 installs
Revenue winner
Fitbit: Health & Fitness wins
+8325114% vs other
Installs winner
Fitbit: Health & Fitness wins
+24665675% vs other
MAU winner
Fitbit: Health & Fitness wins
+23915385% vs other
Rating winner
naou. wins
+10% vs other
Why Fitbit: Health & Fitness is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Fitbit: Health & Fitness earns roughly 83252× more per month than naou. - $5.41M vs $65.
- Aggressive pricing. Fitbit: Health & Fitness undercuts at $9.99/mo vs $39.99/mo - converts a higher % of free users.
- Bigger install base. Fitbit: Health & Fitness has ~98.7M lifetime installs vs naou.'s ~400 - 246657.8× the funnel top.
→ Find more apps with this revenue gap · Full Fitbit: Health & Fitness report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Fitbit: Health & Fitness
vs
naou.
Monthly revenue (est.)?
$5.41M
◀
$65
Annual revenue (est.)
$64.94M
◀
$783
Lifetime installs (est.)
98.7M
◀
400
Monthly active users (est.)?
25.2M
◀
105.2
App Store rating
4.53★
▶
5.00★
Total ratings
658K
◀
1
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$39.99
IAP tiers detected
2 tiers
=
2 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Oct 18, 2011
- Last updated
- May 7, 2026
- File size
- 450.2 MB
- Content rating
- 4+
- Version
- 4.69
- Languages
- Czech, Danish, Dutch, English, ET, Finnish +22 more
- Category
- Health & Fitness
- Price
- Free
- Released
- May 6, 2025
- Last updated
- May 23, 2025
- File size
- 91.1 MB
- Content rating
- 4+
- Version
- 1.360.2
- Languages
- English, ET, Finnish, French, German, Japanese +3 more
Fitbit: Health & Fitness trajectory
naou. trajectory
FAQ
Which makes more money, Fitbit: Health & Fitness or naou.? v
Fitbit: Health & Fitness earns about $5.41M per month, while naou. earns about $65. That is a 83252.1× revenue gap (~$5.41M more per month for Fitbit: Health & Fitness). Annual revenue: Fitbit: Health & Fitness ≈ $64.94M/year, naou. ≈ $783/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Fitbit: Health & Fitness or naou.? v
Fitbit: Health & Fitness leads with about 98.7M estimated downloads vs 400 for naou. - a 246657.8× gap. Fitbit: Health & Fitness's App Store downloads are estimated from 658K ratings × the standard 1:75 ratio. naou.'s App Store downloads are estimated from 1 ratings.
Are Fitbit: Health & Fitness and naou. in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Fitbit: Health & Fitness and naou. offer? v
Fitbit: Health & Fitness: IAP range 2 tiers detected. naou.: IAP range 2 tiers detected. Fitbit: Health & Fitness runs a "Subscription (~$6.67/mo)" monetization model; naou. runs "Subscription (~$19.17/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Fitbit: Health & Fitness or naou.? v
naou. edges ahead with ★ 5.0 vs ★ 4.5 (gap of 0.5 stars). Rating volume: Fitbit: Health & Fitness 658K ratings, naou. 1 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Fitbit: Health & Fitness vs naou. revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $5.41M for Fitbit: Health & Fitness and $65 for naou. are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Fitbit: Health & Fitness or naou. to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.