Fitbit: Health & Fitness vs Natural Cycles Fertility App
Fitbit: Health & Fitness
Google
App Store
$2.71M/mo
~$32.47M/yr · 98.7M installs
VS
Natural Cycles Fertility App
NaturalCycles Nordic AB
App Store
$334.8K/mo
~$4.02M/yr · 3.2M installs
Revenue winner
Fitbit: Health & Fitness wins
+708% vs other
Installs winner
Fitbit: Health & Fitness wins
+2990% vs other
MAU winner
Fitbit: Health & Fitness wins
+1409% vs other
Rating winner
Natural Cycles Fertility App wins
+6% vs other
Why Fitbit: Health & Fitness is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Fitbit: Health & Fitness earns roughly 8× more per month than Natural Cycles Fertility App - $2.71M vs $334.8K.
- Aggressive pricing. Fitbit: Health & Fitness undercuts at $9.99/mo vs $21.99/mo - converts a higher % of free users.
- Bigger install base. Fitbit: Health & Fitness has ~98.7M lifetime installs vs Natural Cycles Fertility App's ~3.2M - 30.9× the funnel top.
→ Find more apps with this revenue gap · Full Fitbit: Health & Fitness report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Fitbit: Health & Fitness
vs
Natural Cycles Fertility App
Monthly revenue (est.)?
$2.71M
◀
$334.8K
Annual revenue (est.)
$32.47M
◀
$4.02M
Lifetime installs (est.)
98.7M
◀
3.2M
Monthly active users (est.)?
12.5M
◀
830K
App Store rating
4.53★
▶
4.80★
Total ratings
658K
◀
29K
US grossing rank
-
=
-
Cheapest monthly sub
$9.99
▶
$21.99
IAP tiers detected
2 tiers
▶
4 tiers
- Category
- Health & Fitness
- Price
- Free
- Released
- Oct 18, 2011
- Last updated
- May 7, 2026
- File size
- 450.2 MB
- Content rating
- 4+
- Version
- 4.69
- Languages
- Czech, Danish, Dutch, English, ET, Finnish +22 more
- Category
- Health & Fitness
- Price
- Free
- Released
- Dec 17, 2013
- Last updated
- Apr 30, 2026
- File size
- 109.4 MB
- Content rating
- 17+
- Version
- 5.7.4
- Languages
- English, Portuguese, Spanish, Swedish
Fitbit: Health & Fitness trajectory
Natural Cycles Fertility App trajectory
FAQ
Which makes more money, Fitbit: Health & Fitness or Natural Cycles Fertility App? v
Fitbit: Health & Fitness earns about $2.71M per month, while Natural Cycles Fertility App earns about $334.8K. That is a 8.1× revenue gap (~$2.37M more per month for Fitbit: Health & Fitness). Annual revenue: Fitbit: Health & Fitness ≈ $32.47M/year, Natural Cycles Fertility App ≈ $4.02M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Fitbit: Health & Fitness or Natural Cycles Fertility App? v
Fitbit: Health & Fitness leads with about 98.7M estimated downloads vs 3.2M for Natural Cycles Fertility App - a 30.9× gap. Fitbit: Health & Fitness's App Store downloads are estimated from 658K ratings × the standard 1:75 ratio. Natural Cycles Fertility App's App Store downloads are estimated from 29K ratings.
Are Fitbit: Health & Fitness and Natural Cycles Fertility App in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Fitbit: Health & Fitness and Natural Cycles Fertility App offer? v
Fitbit: Health & Fitness: IAP range 2 tiers detected. Natural Cycles Fertility App: IAP range 4 tiers detected. Fitbit: Health & Fitness runs a "Subscription (~$6.67/mo)" monetization model; Natural Cycles Fertility App runs "Subscription (~$12.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Fitbit: Health & Fitness or Natural Cycles Fertility App? v
Natural Cycles Fertility App edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.3 stars). Rating volume: Fitbit: Health & Fitness 658K ratings, Natural Cycles Fertility App 29K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Fitbit: Health & Fitness vs Natural Cycles Fertility App revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.71M for Fitbit: Health & Fitness and $334.8K for Natural Cycles Fertility App are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Fitbit: Health & Fitness or Natural Cycles Fertility App to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.