Fitbit: Health & Fitness vs Strava: Run, Bike, Walk

Fitbit: Health & Fitness

Google
App Store
$5.41M/mo
~$64.94M/yr · 98.7M installs
VS

Strava: Run, Bike, Walk

Strava, Inc.
App Store
$2.01M/mo
~$24.14M/yr · 18.0M installs
Revenue winner Fitbit: Health & Fitness wins +169% vs other
Installs winner Fitbit: Health & Fitness wins +448% vs other
MAU winner Fitbit: Health & Fitness wins +379% vs other
Rating winner Strava: Run, Bike, Walk wins +6% vs other

Why Fitbit: Health & Fitness is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Fitbit: Health & Fitness earns roughly 3× more per month than Strava: Run, Bike, Walk - $5.41M vs $2.01M.
  2. Premium pricing. Fitbit: Health & Fitness charges $9.99/mo vs Strava: Run, Bike, Walk's $5.99/mo - higher ARPU per converted user.
  3. Bigger install base. Fitbit: Health & Fitness has ~98.7M lifetime installs vs Strava: Run, Bike, Walk's ~18.0M - 5.5× the funnel top.

Find more apps with this revenue gap · Full Fitbit: Health & Fitness report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Fitbit: Health & Fitness
vs
Strava: Run, Bike, Walk
Monthly revenue (est.)?
$5.41M
$2.01M
Annual revenue (est.)
$64.94M
$24.14M
Lifetime installs (est.)
98.7M
18.0M
Monthly active users (est.)?
25.2M
5.3M
App Store rating
4.53★
4.81★
Total ratings
658K
355K
US grossing rank
-
#64
Cheapest monthly sub
$9.99
$5.99
IAP tiers detected
2 tiers
6 tiers

Fitbit: Health & Fitness

Google
App Store
Category
Health & Fitness
Price
Free
Released
Oct 18, 2011
Last updated
May 7, 2026
File size
450.2 MB
Content rating
4+
Version
4.69
Languages
Czech, Danish, Dutch, English, ET, Finnish +22 more
View full Fitbit: Health & Fitness report →

Strava: Run, Bike, Walk

Strava, Inc.
App Store
Category
Health & Fitness
Price
Free
Released
Mar 24, 2011
Last updated
May 6, 2026
File size
438.7 MB
Content rating
12+
Version
462.0.0
Languages
Czech, Danish, Dutch, English, French, German +15 more
View full Strava: Run, Bike, Walk report →

Fitbit: Health & Fitness trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Strava: Run, Bike, Walk trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Fitbit: Health & Fitness or Strava: Run, Bike, Walk? v
Fitbit: Health & Fitness earns about $5.41M per month, while Strava: Run, Bike, Walk earns about $2.01M. That is a 2.7× revenue gap (~$3.40M more per month for Fitbit: Health & Fitness). Annual revenue: Fitbit: Health & Fitness ≈ $64.94M/year, Strava: Run, Bike, Walk ≈ $24.14M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Fitbit: Health & Fitness or Strava: Run, Bike, Walk? v
Fitbit: Health & Fitness leads with about 98.7M estimated downloads vs 18.0M for Strava: Run, Bike, Walk - a 5.5× gap. Fitbit: Health & Fitness's App Store downloads are estimated from 658K ratings × the standard 1:75 ratio. Strava: Run, Bike, Walk's App Store downloads are estimated from 355K ratings.
Are Fitbit: Health & Fitness and Strava: Run, Bike, Walk in the same App Store category and competing for the same money? v
Yes - both apps sit in the Health & Fitness category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Fitbit: Health & Fitness and Strava: Run, Bike, Walk offer? v
Fitbit: Health & Fitness: IAP range 2 tiers detected. Strava: Run, Bike, Walk: IAP range 6 tiers detected. Fitbit: Health & Fitness runs a "Subscription (~$6.67/mo)" monetization model; Strava: Run, Bike, Walk runs "Subscription (~$5.99/mo, fitness-sub) · calibrated by US grossing rank #64". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Fitbit: Health & Fitness or Strava: Run, Bike, Walk? v
Strava: Run, Bike, Walk edges ahead with ★ 4.8 vs ★ 4.5 (gap of 0.3 stars). Rating volume: Fitbit: Health & Fitness 658K ratings, Strava: Run, Bike, Walk 355K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Fitbit: Health & Fitness vs Strava: Run, Bike, Walk revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $5.41M for Fitbit: Health & Fitness and $2.01M for Strava: Run, Bike, Walk are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Health & Fitness) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Fitbit: Health & Fitness or Strava: Run, Bike, Walk to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.