Folium vs iSTB
Folium
Jarrod Norwell
App Store
$3.3K/mo
~$39.8K/yr · 42K installs
VS
iSTB
Nihal Ahmed
App Store
$53.5K/mo
~$642.4K/yr · 134K installs
Revenue winner
iSTB wins
+1516% vs other
Installs winner
iSTB wins
+222% vs other
MAU winner
iSTB wins
+282% vs other
Rating winner
iSTB wins
+90% vs other
Why iSTB is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- iSTB earns roughly 16× more per month than Folium - $53.5K vs $3.3K.
- Subscription model. iSTB runs a $9.99/mo subscription that compounds; Folium relies on one-shot IAP or ads.
- Bigger install base. iSTB has ~134K lifetime installs vs Folium's ~42K - 3.2× the funnel top.
- More monetization surfaces. iSTB runs 7 IAP tiers vs 0 - more chances to convert users at the right price.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Folium
vs
iSTB
Monthly revenue (est.)?
$3.3K
▶
$53.5K
Annual revenue (est.)
$39.8K
▶
$642.4K
Lifetime installs (est.)
42K
▶
134K
Monthly active users (est.)?
10K
▶
38K
App Store rating
2.40★
▶
4.57★
Total ratings
831
▶
2K
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$9.99
IAP tiers detected
0 tiers
▶
7 tiers
- Category
- Entertainment
- Price
- USD2.99
- Released
- May 31, 2024
- Last updated
- Mar 18, 2026
- File size
- 66.7 MB
- Content rating
- 4+
- Version
- 1.38
- Languages
- English
- Category
- Entertainment
- Price
- USD14.99
- Released
- Feb 14, 2020
- Last updated
- Dec 19, 2025
- File size
- 92.3 MB
- Content rating
- 4+
- Version
- 1.29.3
- Languages
- Arabic, English, French, German, Hindi, Polish +3 more
Folium trajectory
iSTB trajectory
FAQ
Which makes more money, Folium or iSTB? v
iSTB earns about $53.5K per month, while Folium earns about $3.3K. That is a 16.2× revenue gap (~$50.2K more per month for iSTB). Annual revenue: Folium ≈ $39.8K/year, iSTB ≈ $642.4K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Folium or iSTB? v
iSTB leads with about 134K estimated downloads vs 42K for Folium - a 3.2× gap. Folium's App Store downloads are estimated from 831 ratings × the standard 1:75 ratio. iSTB's App Store downloads are estimated from 2K ratings.
Are Folium and iSTB in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Folium and iSTB offer? v
Folium: no IAP detected on the public listing. iSTB: IAP range 7 tiers detected. Folium runs a "Paid app ($2.99)" monetization model; iSTB runs "Paid app ($14.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Folium or iSTB? v
iSTB edges ahead with ★ 4.6 vs ★ 2.4 (gap of 2.2 stars). Rating volume: Folium 831 ratings, iSTB 2K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Folium vs iSTB revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.3K for Folium and $53.5K for iSTB are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Folium or iSTB to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.