FOREVER® vs Instagram
FOREVER®
Forever, Inc.
App Store
$1.3K/mo
~$15.6K/yr · 14K installs
VS
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
Revenue winner
Instagram wins
+938091% vs other
Installs winner
Instagram wins
+11733189% vs other
MAU winner
Instagram wins
+627768% vs other
Rating winner
Instagram wins
+19% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 9382× more per month than FOREVER® - $12.20M vs $1.3K.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; FOREVER® relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs FOREVER®'s ~14K - 117332.9× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 3.94★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
FOREVER®
vs
Instagram
Monthly revenue (est.)?
$1.3K
▶
$12.20M
Annual revenue (est.)
$15.6K
▶
$146.36M
Lifetime installs (est.)
14K
▶
1.6B
Monthly active users (est.)?
4K
▶
25.5M
App Store rating
3.94★
▶
4.69★
Total ratings
272
▶
29.0M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$14.99
IAP tiers detected
10 tiers
◀
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Feb 11, 2014
- Last updated
- Apr 28, 2026
- File size
- 78.2 MB
- Content rating
- 4+
- Version
- 5.53
- Languages
- English
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
FOREVER® trajectory
Instagram trajectory
FAQ
Which makes more money, FOREVER® or Instagram? v
Instagram earns about $12.20M per month, while FOREVER® earns about $1.3K. That is a 9381.9× revenue gap (~$12.20M more per month for Instagram). Annual revenue: FOREVER® ≈ $15.6K/year, Instagram ≈ $146.36M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, FOREVER® or Instagram? v
Instagram leads with about 1.6B estimated downloads vs 14K for FOREVER® - a 117332.9× gap. FOREVER®'s App Store downloads are estimated from 272 ratings × the standard 1:75 ratio. Instagram's App Store downloads are estimated from 29.0M ratings.
Are FOREVER® and Instagram in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do FOREVER® and Instagram offer? v
FOREVER®: IAP range 10 tiers detected. Instagram: IAP range 2 tiers detected. FOREVER® runs a "Free + one-time IAP (10 tiers)" monetization model; Instagram runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, FOREVER® or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 3.9 (gap of 0.7 stars). Rating volume: FOREVER® 272 ratings, Instagram 29.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these FOREVER® vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.3K for FOREVER® and $12.20M for Instagram are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare FOREVER® or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.